Watttron Appoints Packaging Veteran Markus Urich as Head of Sales

Watttron GmbH appointed Markus Urich as Head of Sales, the company said on October 19, 2026, giving him responsibility for its global sales strategy and international market expansion. The German digital heat-sealing company announced the appointment in a statement published by EIN Presswire.

Urich's Role and Packaging Background

Urich brings more than 20 years of packaging industry experience to the position. He entered the field in software engineering and project management at OPTIMA packaging group, then held national and international leadership roles in sales and business development. He served as sales director international, leading the internationalization, scaling and professionalization of the sales organization, and earlier as director new technology, overseeing the development of new business areas and the commercial launch of innovative technologies.

"In Mr. Urich, we are gaining a proven expert in international sales and business development within the packaging industry," said Marcus Stein, CEO of watttron GmbH. "His track record in expanding international markets, professionalizing sales organizations, and successfully commercializing sophisticated technological solutions will be vital to advancing our growth strategy."

Urich will make his official debut for watttron at PACK EXPO International in Chicago, where he and the team will present applications of watttron's digital pixel heating technology and meet international brand owners, packaging manufacturers and technology partners. Watttron is exhibiting at the event at the North Hall Exhibits at booth N-5686.

"Joining watttron was a deliberate decision to align with a company possessing extraordinary innovative potential," Urich said. "The combination of technological excellence, sustainability, and clear customer value immediately convinced me."

Watttron's Funding and Market Expansion

According to akta.pro company records, watttron closed a €12 million Series B funding round in March 2024 co-led by the Circular Innovation Fund and the European Circular Bioeconomy Fund, with participation from CNB Capital, SKion and TGFS, to fund sustainable packaging solutions and US and Asian market expansion. The same records list a 2020 seed round of $3.2 million with five investors and four funding rounds on record. Watttron initiated geographic expansion into American and Asian markets in 2024, opening a US regional headquarters in Chicago, Illinois through wholly-owned subsidiary watttron Inc.

PACK EXPO International Debut

Watttron's presence at PACK EXPO International 2026 follows its confirmed participation at SemiCon West 2026, Interpack 2026 and FOOMA Japan, according to akta.pro company records. The company is exhibiting at the North Hall Exhibits at booth N-5686.