LV Petroleum Acquires Lowell Travel Center, Opens Bojangles at the LINQ and New Headquarters

LV Petroleum LLC acquired a travel center in Lowell, Arkansas on September 23, its 95th location, and opened a Bojangles at the LINQ in Las Vegas on October 7, the company said in a PR Newswire announcement. The company also held a ribbon cutting for its new Southern Nevada headquarters on October 6.

LV Petroleum's Arkansas Travel Center and Las Vegas Openings

LV Petroleum is a Las Vegas-based developer and operator of travel centers, convenience stores and quick-service restaurants, founded in 2014 by Guy Madmon and Val Amiel, according to company records. The Lowell site will include a Jimmy John's, a full-service diner and a bakery and sweets counter.

The Bojangles at the LINQ hosted a press tasting event on October 5 ahead of its October 7 grand opening to the public. The location pairs Bojangles' menu with a full bar and live entertainment. "We wanted to create a place where guests can enjoy the food they love and make an evening of it," said Jeanette Davis. "The full bar and live entertainment bring a little more of the Las Vegas experience to their visit."

The headquarters ribbon cutting on October 6 was joined by representatives from the Las Vegas Chamber and the commissioners' office. The building will house a training and culinary innovation center supporting employee development and food service operations, plus a Starbucks open to the public. "As a local, family-owned business, LV Petroleum contributes to Southern Nevada's growing reputation for providing exceptional services, innovative solutions and memorable experiences for travelers as well as supporting children, families and organizations within the Las Vegas community such as The DREAM Program, The Injured Police Officers Fund, Three Square and Nathan Adelson Hospice," said Kris Roach, president and CEO of LV Petroleum.

LV Petroleum's Scale Across Travel Centers and Restaurants

According to akta.pro company records, LV Petroleum operates more than 84 travel center locations, over 180 quick-service restaurants and 30 convenience stores. The same records list a strategic partnership with Core-Mark as the company's primary merchandise distributor and a partnership with Pepsi to lead 2026 beverage cooler resets across all locations. CEO Kris Roach was appointed by the National Association of Truckstop Operators to serve as an At-Large Board Director.

Earlier Expansions This Year

In July 2026, LV Petroleum finished June with 221 restaurant locations nationwide and opened its 88th and 89th travel centers within 24 hours of each other, according to GlobeNewswire. In June 2026, the company opened a Miss J's Cafe in Hialeah Gardens, Florida, a travel center in Williams, Iowa, and a Sbarro Pizza in Hillsboro, Texas, its 32nd Sbarro location, FinancialContent Business Page reported. In May 2026, the company announced five new openings across five states in April, GlobeNewswire reported.

What Comes Next for LV Petroleum

LV Petroleum aims to reach 140 travel centers by the end of 2027, up from 106 sites, and plans to hit 110 by year-end 2026, Store Dive reported on October 9, 2026.