LPL Financial Welcomes Seattle's Prince Financial Services and Its $1 Billion Book

LPL Financial LLC said the financial professionals of Prince Financial Services have joined its broker-dealer, Registered Investment Advisor and custodial platforms. The Seattle-based firm reported serving approximately $1 billion in advisory, brokerage and retirement plan assets, based on end-of-2025 details, and joins LPL from Northwestern Mutual, Stock Titan reported on October 14, 2026.

Prince Financial Services Joins LPL Platforms

Prince Financial Services was founded by Julie Prince and Dave Burnett and is led by partners Julie Prince, Dave Burnett, Cade Mossman, Conner Gehring and David DeYoung. The firm serves retirees, business owners, high-net-worth families and technology professionals across the Pacific Northwest and beyond, and is supported by an administrative team that includes Thomas Evans, Laura Mount, Sarah Fleming, Shanna Johnson, Anastasia Potapova, Lindsay Rudolph, Kate Foley, Alyssa Smith, Roxanne Reid and Hannah Johnston.

"We're planners first and foremost," Mossman said. "Everything we do starts with understanding where a client wants to go and creating a roadmap to help them get there."

Mossman said the firm spent nearly a year researching potential partners and met with numerous firms before deciding, citing LPL's continued investment in technology and its commitment to helping advisors operate at their highest level. Marc Cohen, Chief Growth Officer at LPL Financial, said Prince Financial Services has built its business on thoughtful financial planning and a highly collaborative approach to serving clients.

LPL Financial announced on October 12, 2026 that advisors from Lakewood Wealth Management, an Ann Arbor-based firm managing about $170 million in assets, joined its platforms and will continue operating independently, Pulse 2.0 reported.

LPL's AI and PGA Agreements

LPL Financial expanded its partnership with Anthropic in May 2026 to integrate Claude AI across more than 30,000 advisors, supporting note-taking, proposal generation and portfolio construction workflows, according to akta.pro company records. The same records show LPL signed a four-year agreement with the PGA of America beginning in 2027 for a prominent presence at golfing events.

Earlier LPL Advisor Additions

LPL Financial added financial advisor Nick Economos and his firm, Economos Private Wealth, to its Independent Advisor Network, bringing approximately $580 million in advisory and brokerage assets, Stock Titan reported in October 2026. LPL also announced that Brad Jerome of Legacy Financial Group joined its broker-dealer and RIA platforms with approximately $175 million in advisory, brokerage and retirement plan assets as of year-end 2025, Stock Titan reported in October 2026. In October 2026, LPL added a financial advisor from Merrill Lynch who oversees about $580 million in brokerage and advisory assets, Financial Advisor IQ reported.