Endemol Shine Brasil Partners With Grupo Podpah to Bring Banijay Shows to Digital Channels

Endemol Shine Brasil, part of Banijay Latin America, has partnered with Grupo Podpah to bring Banijay Entertainment shows to Podpah's digital channels and services, with Temptation Island as the first format. Yahoo reported the agreement on October 14, 2026. The pair will also build new entertainment brands aimed at online audiences.

How the Grupo Podpah Deal Works

The initiative will launch with three of Banijay Entertainment's global formats. The first is reality hit Temptation Island, which has already aired on linear TV in Brazil on broadcaster SBT and streamed on Prime Video. The other two projects will be revealed soon.

Grupo Podpah began as a podcast brand and has built a YouTube and social media presence in Brazil, where it operates digital channels and produces original shows. It runs the Podpah TV and Madhouse TV YouTube channels, as well as Passa Bola, which the report describes as the largest women's soccer channel in the country.

"Grupo Podpah has built one of the most influential and far-reaching digital communities in the region, making it a natural partner as we explore new ways to extend our IP beyond traditional platforms," said Nani Freitas, CEO of Endemol Shine Brasil. "As television and creator-led entertainment increasingly converge, this collaboration combines our collective strengths to deliver world-class content to digital audiences."

Victor Assis, CEO of Grupo Podpah, said that "creators have changed the way audiences discover and engage with entertainment." He added: "Opening our digital ecosystem to both reimagined and original IP creates exciting possibilities for Podpah TV and Madhouse TV, while connecting audiences in new and meaningful ways."

Banijay Entertainment confirmed a U.S. Scripted push at MIPCOM, with Jeff Zucker and Marco Bassetti citing the company's capital and IP strength, and its merger with All3Media created a Europe-based studio with over $8 billion in pro forma revenues, according to Variety.

Endemol Shine Brasil's Recent Partnerships

In October 2026, Globo and Endemol Shine Brasil signed a non-scripted IP partnership to develop original Brazilian franchises with global appeal, with Globo getting priority rights while Endemol Shine Brasil leverages Banijay's 170-label network for international expansion, Yahoo reported.

In April 2026, ReelShort and Endemol Shine Brasil adapted the microdrama Married at First Sight into a Brazilian version titled De Repente Casados, with 89 episodes, Broadcastnow reported. The show premiered on 18 April and stars Laryssa Ayres and Ricardo Vianna.

What Comes Next for the Partnership

The two remaining Banijay Entertainment formats in the initiative will be revealed soon, according to the report.