# Sanofi Appoints Anastasiya Kolyasnikova as Global Marketing Transformation Lead

> Sanofi has appointed Anastasiya Kolyasnikova, previously its Global GenAI Transformation Lead, as Global Marketing Transformation Lead.

- Published: 2026-11-15T18:27:23+00:00
- Section: Leadership
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-15/sanofi-kolyasnikova-global-marketing-transformation-lead
- Source: [Hrtoday](https://hrtoday.in/sanofi-appoints-anastasiya-kolyasnikova-as-global-marketing-transformation-lead/)

## Key takeaways

- Sanofi appointed Anastasiya Kolyasnikova as Global Marketing Transformation Lead in November 2026.
- Kolyasnikova previously served as Sanofi's Global GenAI Transformation Lead (Commercial).
- As Head of Multichannel Marketing for Healthcare Professionals, she led a 12-member team and raised HCP engagement from about 5,500 to 23,000.

Sanofi has appointed Anastasiya Kolyasnikova as Global Marketing Transformation Lead, a role she takes after nearly a decade at the company, [Hrtoday](https://hrtoday.in/sanofi-appoints-anastasiya-kolyasnikova-as-global-marketing-transformation-lead/) reported on November 15, 2026. She previously served as Global GenAI Transformation Lead (Commercial) at [Sanofi](https://akta.pro/company-profiles/00000ls/sanofi).

## Kolyasnikova's Path Through Sanofi Marketing

Kolyasnikova brings more than 15 years of experience across pharmaceutical marketing, digital transformation, omnichannel strategy, generative artificial intelligence and commercial operations. Her Sanofi career has moved through global and regional marketing leadership roles covering generative AI transformation, digital customer engagement, marketing automation, commercial effectiveness and omnichannel operations across international markets.

Before her new appointment, she was Global GenAI Transformation Lead (Commercial), working at the intersection of generative AI and commercial transformation. Earlier, as Global Omnichannel Business Partner for Diabetes and Business Owner of HCP Portal & Marketing Automation, she partnered with the Global Diabetes Franchise and oversaw Sanofi's HCP Portal (Campus) and Salesforce Marketing Cloud. In that role she consolidated healthcare professional portals and reduced digital assets by 70%.

As Global Omnichannel Lead for China and Emerging Markets, she introduced six global KPIs for digital engagement analytics and expanded the customer experience measurement program from six to 42 countries. As Head of Multichannel Marketing for Healthcare Professionals, she led a 12-member team and increased HCP engagement from approximately 5,500 to 23,000, and she supported digital marketing capability development for more than 600 employees. Earlier, as Multichannel Content & Campaign Marketing Manager, she managed integrated campaigns across 37 brands and reduced campaign production costs fivefold. Before Sanofi, she worked at GSK through its Marketing & Sales Future Leaders Program and held marketing and public relations responsibilities at Pirate Pay. She holds a Master's Degree in Marketing and Marketing Management from the State University – Higher School of Economics.

## Sanofi's Leadership Changes in 2026

Sanofi's leadership moves this year include the appointment of Paulo Fontoura as Executive Vice President and Global Head of R&D Pharma effective September 1, 2026, according to akta.pro [company records](https://akta.pro/company-data). Fontoura joined from Xaira Therapeutics, where he was chief medical officer, after more than 15 years at Roche, replacing Houman Ashrafian. The same records list Belén Garijo as Chief Executive Officer and Frédéric Oudéa as Chairman of the Board of Directors.

## Earlier Sanofi People Moves

On November 10, 2026, Hrtoday reported that Sanofi elevated Chisom Igbokwe Obiora to Global Head of People & Culture, Specialty Care. Obiora had nearly two decades of HR leadership experience and previously served as Head of People and Culture, North America at Sanofi, with earlier senior HR roles at Procter & Gamble. On November 4, 2026, PR Newswire reported that the CNS Summit ranked Sanofi first in its 2026 Digital Innovation Index, with the company placing in the top three across all categories.

## Companies in this story

- [Sanofi company profile](https://akta.pro/company-profiles/00000ls/sanofi) · website: https://www.sanofi.com

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