{"url":"https://newsforagent.com/news/2026-11-15/kraft-heinz-br-spices-hanoh-ceo","markdown_url":"https://newsforagent.com/news/2026-11-15/kraft-heinz-br-spices-hanoh-ceo.md","title":"Kraft Heinz Names Raphael Hanoh CEO of BR Spices","headline":"Kraft Heinz Replaces BR Spices Founder Gabriel Daniel With Raphael Hanoh as CEO","description":"Kraft Heinz Brazil appoints Raphael Hanoh as BR Spices CEO, replacing founder Gabriel Daniel, as the brand holds 63% of the premium natural seasoning segment.","section":"Leadership","published_at":"2026-11-15T12:34:45+00:00","modified_at":"2026-11-15T12:34:45+00:00","author":"News Desk","key_takeaways":["Raphael Hanoh becomes BR Spices general manager this month, reporting to Kraft Heinz Brazil president Ariel Grunkraut.","Hanoh succeeds chef Gabriel Daniel, who founded BR Spices, in the first leadership change since Kraft Heinz acquired the brand in 2021.","BR Spices holds 63% of the premium natural seasoning segment and about 45% of the special salts market, according to Scanntech."],"companies":[{"name":"Kraft Heinz","is_primary":true,"profile_url":"https://akta.pro/company-profiles/00006vp/kraft-heinz","website":"http://www.kraftheinzcompany.com"},{"name":"BR Spices","is_primary":false,"profile_url":"https://akta.pro/company-profiles/0009le7/br-spices","website":"https://www.brspices.com.br"}],"source":{"publisher":"Folha","title":"Painel S.A.: Kraft Heinz troca comando da BR Spices pela primeira vez desde aquisição","url":"https://redir.folha.com.br/redir/online/emcimadahora/rss091/*https://www1.folha.uol.com.br/colunas/painelsa/2026/11/kraft-heinz-troca-comando-da-br-spices-pela-primeira-vez-desde-aquisicao.shtml"},"other_sources":[],"tags":["Leadership","Kraft Heinz","BR Spices"],"body_markdown":"Kraft Heinz Brasil will replace BR Spices' chief executive with Raphael Hanoh this month, the first leadership change at the premium seasoning brand since Kraft Heinz acquired it in 2021. Hanoh succeeds founder Gabriel Daniel and reports to Ariel Grunkraut, president of Kraft Heinz Brasil, [Folha](https://redir.folha.com.br/redir/online/emcimadahora/rss091/*https://www1.folha.uol.com.br/colunas/painelsa/2026/11/kraft-heinz-troca-comando-da-br-spices-pela-primeira-vez-desde-aquisicao.shtml) reported on November 15, 2026.\n\n## Hanoh's Mandate at BR Spices\n\nHanoh takes the title of general manager and will also oversee the Jandira factory in São Paulo state, which produces dry seasonings for the Quero and Heinz brands. Kraft Heinz said the appointment continues a planned transition for the brand since the purchase.\n\n[BR Spices](https://akta.pro/company-profiles/0009le7/br-spices) remains a standalone business unit with autonomy to run its operation while following corporate guidelines. Hanoh's priorities include expanding the brand nationally and moving into new consumer segments while preserving its premium positioning.\n\nKraft Heinz said the change also fits its ambition to double in size by 2030, with a focus on wider distribution, new channels and formats, and innovation. Hanoh previously worked at Haleon, the British consumer health company, on projects across four continents, and at Reckitt in London and Brazil, where he was vice president of sales. He holds a business administration degree from Fundação Getulio Vargas.\n\n## BR Spices' Share of Premium Seasonings\n\nAccording to [akta.pro company records](https://akta.pro/company-data), [Kraft Heinz](https://akta.pro/company-profiles/00006vp/kraft-heinz) reorganized its global operating structure into three regions effective July 1, 2026, and merged procurement and supply chain into a single central function under Janelle Aydin, with Cory Onell and Flavio Torres exiting. The company reported approximately $25 billion in net sales in 2025.\n\n## Kraft Heinz's Recent Moves in Brazil and Beyond\n\nKraft Heinz agreed in November 2026 to sell its North American coffee business, including Maxwell House, to an affiliate of One Rock Capital Partners for $650 million, nj reported. The company expects about $500 million in net cash proceeds after taxes to pay down debt.\n\nAt its 2026 Investor Day in November 2026, Kraft Heinz outlined a strategy for sustainable, volume-led profitable growth, Stock Titan reported. The company also launched new product twists, including cheesy ramen and protein-infused Jell-O, to reverse declining sales, The Wall Street Journal reported.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}