Product Launches
The Hub Karen Opens 2026 Christmas Campaign With KSh1 Million in Vouchers and Two Travel Prizes
By News Desk ·
Key takeaways
- The Hub Karen launched its 2026 Christmas campaign, themed In the Spirit of Wonder, on 14 November with a tree lighting ceremony, live carols and a ballet performance.
- The returning Shop & Win promotion carries KSh1 million in gift vouchers and two travel prizes.
- The Hub Park's Adventure Camp runs on weekdays from 2 November to 11 December for children aged four to six and seven to 16.
- Keijah Bekah, Head of Customer Experience, said the centre's teams and tenants are expected to contribute to a support programme for children from a nearby children's home.
The Hub Karen launched its 2026 Christmas campaign on 14 November, with its returning Shop & Win promotion carrying KSh1 million in gift vouchers and two travel prizes. TechTrendsKE reported the campaign, themed In the Spirit of Wonder, alongside children's holiday programmes and seasonal entertainment.
Shop & Win Returns To The Hub Karen
The launch event featured a Christmas tree lighting ceremony, live carols, a ballet performance and appearances by Santa and his elves. Weekly entertainment, live music and Santa's Grotto will continue through the festive season, according to the report. The release does not provide the qualification criteria for the promotion or details of the two travel prizes.
The Hub Karen has run a Shop & Win competition before. In February 2026, TechTrendsKE reported that Vennah Kwamboka won KSh1 million in an earlier competition that also included a sponsored trip for two to Cape Town and a two-night full-board stay at a mountain resort. That promotion involved purchase-linked competition entries and partnerships with Kenya Airways, Fairmont Mount Kenya Safari Club and Standard Media Group.
The children's programme runs at The Hub Park's Adventure Camp on the upper ground floor on weekdays from 2 November to 11 December. Children aged four to six join the Little Explorers programme, with brick-building sessions with Sovereign Bricks, play activities at The Hub Park and creative workshops from 10.30am to 1.30pm. Children aged seven to 16 take part in sports activities organised with Decathlon, alongside robotics and coding sessions delivered with Smart Brains Africa, from 10.30am to 3pm. Hub Eats provides food for both groups.
The Hub Karen's Community Support Plans
Keijah Bekah, Head of Customer Experience at The Hub Karen, said the centre intends to involve children from a nearby children's home in activities throughout the festive season. The children attended the Christmas launch and took part in the day's celebrations. Bekah said the centre's teams and tenants are expected to contribute towards a support programme intended to address needs such as books, school fees and other forms of assistance. She said the objective was to establish lasting relationships with surrounding communities and develop a sustainable programme based on their needs.
Earlier Wellness And Retail Partnerships
The Hub Karen expanded its wellness offering through a fitness partnership with Nyumbani Active, hosting a wellness day on 10 October 2026 that included spin and running activities, TechTrendsKE reported. The mall planned further fitness days in October, including a cycling event. OPPO opened an Experience Shop at The Hub Karen in Nairobi on July 4, 2026, stocking the Reno 15 series and Find N6 foldable and offering repairs, financing via MOGO and Onfon, and after-sales services, according to TechTrendsKE. The outlet is OPPO's 14th shop in Kenya.