Shree Niketan Group of Schools Launches 'Get Back Into The Conversation' Campaign for Children's Day

Shree Niketan Group of Schools launched its Children's Day campaign, 'Get Back Into The Conversation', on November 7, 2026, to highlight meaningful parent-child communication in an AI-driven and digitally connected world. The Tribune published the announcement on November 14, 2026.

How the Shree Niketan Campaign Works

The campaign cites the vivo Switch Off Study 2025, which found that one in four children said they speak to their parents less because of AI. The hero film was released on November 10 and encourages parents to look beyond digital distractions, take a genuine interest in their children's lives and rediscover everyday conversations.

At the centre of the campaign is the question: "When AI becomes easier to talk to, how do we keep talking to each other?" The hero film uses observational humour to follow Raghu, a teenager who becomes increasingly inseparable from his laptop and incorporates it into almost every aspect of his daily routine. His parents gradually realise he is interacting with AI almost as though it were a close companion, prompting them to reflect on communication within the family.

Bharaneedharan Mohan, Chief Operating Officer of Shree Niketan Group of Schools, said, "Technology and AI are transforming the way children learn, communicate and engage with the world around them." He added, "Through our 'Get Back Into The Conversation' campaign, we hope to remind parents that sometimes the most meaningful thing they can give their children is their time, attention and an open conversation."

Beyond the hero film, Shree Niketan Group of Schools is creating a series of supporting videos on simple, practical ways parents can get back into conversations with their children. The videos will offer suggestions on initiating conversations, engaging with children's interests and creating opportunities for open communication, and will be shared on the school's official Instagram page.

Shree Niketan's Campus and Partnership Record

According to akta.pro company records, Shree Niketan Group of Schools is a privately held K-12 institution founded in 2005 and headquartered in Nolambur, Chennai. The same records list more than 12,000 students across five campuses, an alumni network of more than 6,000 and 500 awards received.

The records also list partnerships with the British Council, covering the International School Award and RIDS Certification, and with the Atal Innovation Mission, which provides ATAL Tinkering Lab facilities with robotics kits, 3D printers and tools for innovation and design thinking. In 2024 the school partnered with Aakash Institute to deliver integrated JEE and NEET foundation programs from Grade VI at the Thiruvallur campus, and in 2025 it launched Khel Parivartan, a Kabaddi Centre of Excellence, with Pro Kabaddi League team Tamil Thalaivas.

Campaign Film and Supporting Videos

The campaign film can be watched through the school's announcement, and the supporting videos will appear on its official Instagram account, @ShreeNiketanSchools.