Korea Tourism Organization and Cebu Pacific Sign Pact to Draw 30,000 Filipino Travelers in 2027

Cebu Pacific and the Korea Tourism Organization signed an agreement on November 6 to expand their partnership and target 30,000 Filipino travelers to South Korea in 2027. The Manila Times reported the signing, which builds on earlier work by both organizations to make travel between the Philippines and South Korea more accessible.

Cebu Pacific and KTO Sign Incheon Travel Pact

The agreement was formalized at a November 6 signing ceremony attended by KTO President and CEO Sung Hyeuck Park, Cebu Pacific President and Chief Commercial Officer Xander Lao, and Chief Marketing and Customer Experience Officer Candice Iyog. The airline currently operates direct flights from Manila and Cebu to Incheon, which it describes as connections to one of the most popular international destinations among Filipinos.

The two organizations will work together on tourism campaigns, airfare deals and consumer engagement, with efforts also focused on unlocking better flight routes and stronger air connectivity. Cebu Pacific's fleet plans bear on that connectivity: the carrier expects seven narrowbody aircraft deliveries in 2027 and aims to end the year with 100 aircraft, BusinessWorld Online reported.

"Korea has long been one of the most popular international destinations among Filipino travelers. At Cebu Pacific, we see this interest reflected in the travel demand between our two countries," Iyog said. "Ultimately, this partnership is not just about making travel more accessible, but creating more opportunities for cultural exchange and strengthening the connections between our two countries."

Korea Tourism Organization's Campaign Record

The Korea Tourism Organization has paired with entertainment and streaming partners in recent months, according to akta.pro company records. In June 2026 it signed a strategic partnership with Studio Dragon to co-produce the Hallyu Olle Trail filming-location network and the K-Drama Experience Exhibition Hall at HiKR Ground. In May 2026 it partnered with Netflix on the Korea Camp global advertising campaign tied to the variety show "Jae-seok's B&B Rules!," aimed at converting streaming viewership into inbound tourism demand.

Earlier Korea Tourism Organization Campaigns

In November 2026, Wego and the Korea Tourism Organization launched a campaign promoting destinations including Seoul, Busan, Jeju and Gyeongju to travelers from the Middle East and North Africa, PR Newswire reported. In October 2026, a big-data analysis of 33 public institutions ranked the organization first for brand reputation, according to Businesskorea. In September 2026, the organization launched its 2026 Autumn Travel Month campaign from October to November, offering discounts on transportation, lodging and regional travel, Koreatimes reported.