Kalahandi Consumer Commission Fines Flipkart and Elibliss Care Over Rs 10 Lakh Each

The Kalahandi district consumer disputes redressal commission fined Flipkart Internet Pvt Ltd and Gujarat-based seller Elibliss Care over Rs 10 lakh each for unfair trade practices and misleading advertising on a coconut oil product, holding them jointly liable. The New Indian Express reported the order on November 14, 2026.

Flipkart Internet is the e-commerce platform on which the product was sold. The commission directed both parties to deposit the fine in the Odisha State Consumer Welfare Fund as punitive damages.

What the Kalahandi Commission Ordered

The complaint came from Deepak Dube, who bought a 200 ml pack of Elibliss organic pure extra virgin cold pressed coconut oil for Rs 114 on August 17, 2025 through Flipkart. The front label described the product as "100 per cent pure and natural coconut oil", while the ingredients listed extra virgin olive oil, sweet almond oil, sunflower seed oil, castor oil, Moroccan argan oil, coconut oil, vitamin E, lemon essential oil and light liquid paraffin.

The commission ordered the two companies to jointly pay Rs 1 lakh as compensation to Dube and to refund the Rs 114 price. Each was also directed to pay Rs 10,000 towards litigation costs. It observed that the prominent "100 per cent pure and natural" representation was inconsistent with the ingredients disclosed on the container and that the overall presentation was likely to mislead an ordinary consumer about the product's nature and composition.

Dube also alleged that the online listing carried a "No Return Applicable" condition and that a Rs 10 gift card inside the package encouraged customers to submit a positive review and give a five-star rating. Elibliss Care did not appear before the commission despite notice. Flipkart contested the complaint through its counsel, arguing it functioned merely as an intermediary between independent sellers and consumers; the commission observed that the transaction had been completed through its platform and rejected the contention that there was no consumer relationship between the complainant and the e-commerce company.

Other Platform and Competition Disputes

LINE MAN Wongnai said on November 13, 2026 that the Trade Competition Commission of Thailand's draft notification on price structure oversight could affect competition among platforms and may impact its IPO filing plan, Bangkok Post reported. The French competition authority suspects Aura, the alliance of Intermarché, Auchan and Casino, of anticompetitive practices and notified the group of a report, giving it two months to submit observations and propose corrective measures, according to Les Echos. Bloomberg reported that Compass Inc. Filed antitrust lawsuits in federal courts in Florida, New York and North Carolina against multiple listing services over rules on access to data on homes being put up for sale.

Dates Set in the Aura Case

The French competition authority gave Aura two months to submit observations and propose corrective measures. Annual commercial negotiations between distributors and suppliers open on December 1.