Dettol Rolls Out Original Foaming Handwash Across India at Rs 109 Trial Price

Dettol launched its Original Foaming Handwash in India on November 14, with a 250ml pump priced at a trial rate of Rs 109. The Tribune carried the announcement, which said the foaming format gives 10X better germ protection than ordinary liquid handwash.

Dettol's Foaming Format and Campaign

The product brings Dettol Original's signature fragrance to the Dettol Foaming Handwash lineup. Dettol said the format spreads to every corner of the hand, addressing a behaviour gap in which people, especially children, do not rub their hands long enough for liquid handwash to spread fully. The germ-protection claim is described as tested in vitro against indicator bacteria versus liquid handwash without active ingredients.

Guntas Mudgal, Regional Marketing Director for Health, South Asia, at Reckitt, said: "For generations, families have relied on Dettol Original for trusted germ protection. However, we recognized that incomplete coverage during handwashing, especially among children, remained a key barrier to effective hand hygiene. By bringing our iconic Original variant into an advanced foaming format, we are making superior germ protection easier and more accessible in everyday life. Supported by a digital-first campaign and creator partnerships, this launch reflects our commitment to combining meaningful innovation with consumer-centric engagement to deliver Better Health in More Hands, Every Day."

The campaign partners with mega, macro and micro-influencers across India and reaches consumers in seven regional languages through DIY demonstrations and household moments. Creators Dharna Durga and Sukriti are showcasing the foam's coverage and cleaning. The launch is supported by an integrated campaign across TV, digital and influencer outreach, alongside Dettol's retail footprint. The television commercial was made by creative agency McCann India and production house Picture Perfect Films, directed by Milind Dhaimade.

Dettol's Hand Hygiene Partnerships

Dettol, with the Federal Ministry of Water Resources and Sanitation and Wellbeing Foundation Africa, held Global Handwashing Day 2026 events in Lagos, Kano, Rivers and Abuja, teaching students proper handwashing, The Nation reported in November 2026. Buk bilong Pikinini partnered with Dettol and AEC to supply handwash, sanitizers and wipes to its learning centers, launching the initiative at a Global Handwashing Day event, EIN Presswire reported in October 2026.

Reckitt's Mucinex Recharge Rollout

Reckitt launched Mucinex Recharge, a nighttime cold and flu product, with a broad omnichannel marketing push, Simply Wall St reported in November 2026.