Wynn Resorts Unveils 2027 Chinese Wine Awards Roadmap at Shanghai Kickoff

Wynn Resorts will take its Wynn Signature Chinese Wine Awards to Wine Paris 2027, hold judging in Beijing and stage an awards ceremony in Macau for the 2027 edition, the company announced at a Shanghai kickoff. Macaubusiness reported the plans on November 13.

Wynn's Shanghai Kickoff and 2027 Competition Dates

Wynn Resorts is an integrated resort operator that has run the Wynn Signature Chinese Wine Awards, an initiative of its Wynn Signature lifestyle brand, since launching the competition in 2024 with Macau as its base. The roadmap was unveiled at a November 9 event at Roof 325 atop the Shanghai History Museum, themed "Three Years in the Making, A New Chapter Begins," which drew about 130 winery representatives, industry leaders and media professionals from across China and offered guests nearly 100 wines from 75 Chinese wineries.

Entries and wine-sample submissions for the 2027 edition open on March 1, 2027. Judging in Beijing follows from August 21 to 25, and the annual awards ceremony will be held in Macau on October 29.

"As a UNESCO Creative City of Gastronomy and a vibrant crossroads of East-West cultures, Macau continues to serve as an important bridge for the competition's international outreach," the company said in a statement.

Wynn also pledged to support Chinese wineries' expansion into global markets, including through a dedicated Chinese wine pavilion at Wine Paris 2027, scheduled for February 15 to 17, which will bring together leading Chinese wineries and present their products to international buyers, experts and other wine professionals.

Wynn's Wine Platform and Its Macau Resort Base

Wynn Resorts was founded in 2002 and is headquartered in Las Vegas, according to akta.pro company records, which list Craig S. Billings as chief executive officer and Ian Coughlan as president of Wynn Resorts (Macau), S.A. The same records describe a planned 432 all-suite Enclave tower at Wynn Palace in Macau, announced at $900-950 million, that would raise the property's room count by 25% and its suite count by 50%, with construction starting in the second half of 2026 on a 2.5-year timeline.

Earlier Wynn Wine Promotions in 2026

Wynn served as Strategic Wine Partner at the Tatler Best Asia Pacific 2026 awards in Shanghai, a display that featured 26 award-winning wines and a tasting with representatives from five Chinese wineries, PR Newswire reported in October 2026. From October 12 to 16, Wynn ran an exhibition booth at the 47th World Congress of Vine and Wine and the General Assembly of the International Organisation of Vine and Wine in Yinchuan, Ningxia, the first time the OIV's World Congress had been held in Asia, according to Macaubusiness.

Xing Wei Masterclass at ProWine Shanghai

Following the kickoff, Wynn invited Xing Wei, a Master of Wine and panel chair for the 2026 Wynn Signature Chinese Wine Awards, to lead a masterclass on November 10, the opening day of ProWine Shanghai 2026. Titled "Hidden Gems Revealed: 3 Years, 15 Regions—Redrawing China's Wine Map," the session drew on the competition's exploration of 15 Chinese provinces over the past three years.