Travel + Leisure Opens Sports Illustrated Resorts Nashville With 185 Suites

Travel + Leisure Co. opened Sports Illustrated Resorts Nashville, an 185-suite resort on Music Row, on November 13, 2026, launching a national sports hospitality brand. The company said the property is the first of four announced destinations totaling more than 800 suites and units. Business Wire reported the opening.

Inside The Nashville Opening

Travel + Leisure operates the resort under a license from Authentic Brands Group, owner of the Sports Illustrated brand. The resort sits one mile from downtown Nashville and the Gulch and offers studio, one-bedroom and two-bedroom suites, each with a full kitchen and in-unit laundry. Amenities include SI Fit, a sports bar, a game room, a tailgate deck and a Sports Concierge.

Geoff Richards, chief operating officer at Travel + Leisure Co., said: "Opening Sports Illustrated Resorts Nashville is a milestone for the brand, and the early response tells us we're onto something." Daniel W. Dienst, Executive Vice Chairman, Tactical Opportunities at Authentic Brands Group, said the company was "so proud to watch our partners at Travel + Leisure Co. kick off the roll out of Sports Illustrated Resorts in Nashville."

Since its soft opening in September, Titans and Vanderbilt home-game weekends have ranked among the resort's busiest, and 95% of guests surveyed after their stay gave top marks to the suite design. More than half of the resort's first vacation club owners, known as MVPs, are 45 or younger, including one in three between 26 and 35, and nearly four in five live outside Tennessee. Seven-time NASCAR Cup Series champion Jimmie Johnson joined Sports Illustrated Resorts as a brand ambassador, and Vanderbilt quarterback Jared Curtis partnered on the Jared Curtis Suite, now available to book.

Travel + Leisure's Brand Portfolio

According to akta.pro company records, Travel + Leisure operates more than 280 vacation club resorts worldwide and serves more than 800,000 vacation club owners globally. The same records show a May 2026 partnership with Authentic Brands Group covering the Eddie Bauer Adventure Club and Sports Illustrated Resorts brands, and a May 2026 expansion that included a groundbreaking on the Tuscaloosa destination with 75 whole-ownership condos and 86 VOI units, opening in 2028.

Earlier Steps Toward The Launch

Travel + Leisure launched VOYA, an AI-powered travel concierge for Club Wyndham owners available via the app and website, on November 10, 2026, according to Stock Titan. On November 4, 2026, the company declared a regular cash dividend of $0.60 per common share, payable December 31, 2026 to shareholders of record as of December 11, 2026, Stock Titan reported. On October 27, 2026, the company reported Q3 2026 net revenue of $1.10 billion and adjusted EBITDA of $283 million, up 6% year-over-year, and raised its full-year adjusted EBITDA guidance midpoint to $1.070–$1.085 billion, according to Stock Titan.

What Comes Next For Sports Illustrated Resorts

Chicago's full brand offering is expected in spring 2027, followed by a phased opening in Baton Rouge later in 2027 and the brand's first ground-up resort in Tuscaloosa in 2028. Baton Rouge will be the first property to combine the vacation club, a hotel and condominium residences.