Tata Consumer Products Lifts Tur Dal Price to Rs 135 a Kg, With Rs 200 Seen Possible

Tata Consumer Products raised tur dal prices by Rs 20 per kg in October-November, taking a 1 kg pack to Rs 135 from Rs 115, according to channel checks by NDTV Profit. Sources indicated further increases over the next two to three months, with tur dal potentially touching Rs 200 per kg.

Tata Consumer's Tur Dal Increase and Pulse Prices

The price increases come amid concerns over lower pulse production and the potential impact of the Super El Niño weather phenomenon on crop output. Other pulses, including chana dal and moong dal, have also witnessed price increases of Rs 5-10 per kg during the period.

Tur dal is an important category within Tata Consumer Products' packaged staples portfolio. Around 60% of the company's pulses sales come from tur dal, according to channel checks. Pulses, including tur dal, account for a mid-single-digit share of Tata Consumer's overall sales, while Tata Sampann contributes around 10%, according to industry estimates.

The latest price increases come alongside pricing action in the company's salt business. Tata Consumer has increased Tata Salt prices for the second time in six months, taking the price of a 1 kg pack to Rs 34 from Rs 30 in May. The company had increased prices by Rs 2 in May, followed by another Rs 2 increase in the first week of October.

During its Q2 FY27 earnings call, Managing Director and CEO Sunil D'Souza confirmed the October price increase, saying the company had moved the price of its 1 kg pack from Rs 32 to Rs 34. Management said Tata Consumer had undertaken a calibrated price increase of around 6% in salt. Despite the price increases, the salt business reported 15% revenue growth and 9% volume growth in Q2 FY27.

Tata Consumer Products did not respond to NDTV Profit's queries on the latest price increases in pulses.

Tata Sampann's 57% Revenue Growth in Q2 FY27

Tata Sampann recorded 57% revenue growth in Q2 FY27, supported by strong volume growth across its core pulses and spices categories, as well as newer offerings. The company's dry fruits and cold-pressed oils businesses together crossed an annualised revenue run rate of Rs 1,000 crore, according to management.

Tata Consumer reported consolidated revenue from operations of Rs 5,661 crore in Q2 FY27, registering 14% year-on-year growth. Consolidated EBITDA increased 18% to Rs 794 crore, while net profit rose 16% to Rs 470 crore.

Tata Consumer's Earlier Moves in Staples and Beyond

In October 2026, Tata Consumer Products said it plans to enter functional foods and nutraceuticals, with a protein water launch in the coming quarter, CNBC TV18 reported, according to akta.pro company records. The company expects top-line revenue to reach ₹22,500-23,000 crore with 15% margins, and its growth portfolio is guided at 30%.

On October 6, 2026, Tata Consumer Products maintained a cautious outlook on consumption amid West Asia conflict, food inflation, and weak monsoon, but saw no demand contraction, Fortune India reported. On October 7, 2026, THG Ingenuity was selected as the strategic e-commerce partner for Tata Consumer Products GB and its tea and wellness brands teapigs, Good Earth, and Organic India, Retail Technology Innovation Hub reported.

What to Watch in Tata Consumer's Pulse Pricing

NDTV Profit reported that further tur dal price increases are expected over the next two to three months, with prices potentially touching Rs 200 per kg.