Shopee Brings ShopeeFood to Metro Manila, Its Fifth Southeast Asian Delivery Market

Shopee launched ShopeeFood, its food delivery service, in Metro Manila, making the Philippines the fifth Southeast Asian market where the platform offers food delivery. The Inquirer reported the launch on November 13, 2026.

ShopeeFood's Metro Manila Rollout

Shopee said ShopeeFood is available in Metro Manila and lets users discover participating restaurants, place orders, pay and track deliveries through the Shopee app. Participating restaurants range from quick-serve outlets and local favorites to cafes, bakeries and snack shops. ShopeeFood plans to expand its selection, including bringing more well-loved brands and national restaurant chains onto the platform.

Users can find Shopee promotional campaigns on ShopeeFood, including Weekday Flash Deals, Payday Sales and Double Day Mega Sales, alongside daily meal and delivery vouchers. To mark the launch, new users can receive up to 75% off their first food order, free delivery and access to daily food and delivery discounts, including a 50% off voucher.

Steve Chiu, Head of Strategy Planning at ShopeeFood Philippines, said: "The launch of ShopeeFood in the Philippines builds on our commitment to bringing Filipino buyers more choice, value and convenience, while helping local businesses grow." Chiu said the service lets users order from local restaurants through the Shopee app and gives local merchants another way to reach more customers. Shopee said participating merchants may join promotional campaigns and delivery offers, and the service creates additional delivery opportunities for partner riders.

Shopee's AI Partnerships Across the Region

Shopee's recent company records, according to akta.pro company records, include a June 2026 partnership with OpenAI to integrate ChatGPT directly into Shopee across eight Southeast Asian markets and Brazil, enabling conversational shopping and AI tools for sellers on product descriptions, marketing content and customer query handling. In February 2026, Shopee announced a strategic partnership with Google to co-develop AI tools for its e-commerce platform and Garena's gaming unit, targeting product discovery, personalization and search optimization. The same records list a June 2026 restructuring that cut approximately 8% of the developer workforce as the company pivots engineering capacity toward AI integration across the platform.

Shopee's Delivery Buildout in Brazil

Shopee opened 14 distribution centers in Brazil in 2026, reaching 30 total, and increased order-processing capacity by 60%, Exame reported in November 2026. The expansion cut average delivery time by 1.8 days, with 85% of São Paulo orders delivered in two days. In a separate November 2026 report, Exame said a Shopee director described Brazilian consumers as increasingly accustomed to receiving orders quickly.

ShopeeFood's Expansion Plans

Shopee said ShopeeFood plans to continue expanding its selection, including bringing more well-loved brands and national restaurant chains to the platform.