Local Explorers Refreshes Web Platform for DMOs With AI-Powered Back-End Upgrades

Local Explorers released a set of back-end upgrades to its web platform for destination marketing organizations on November 13, 2026, adding AI-powered tools that catch and correct potential problems before they affect users. The Boca Raton company announced the refresh through EIN Presswire.

What the Local Explorers Refresh Adds

The Local Explorers web solution is a set of modules that DMOs add to their existing web pages. The modules include an interactive map of area attractions with pins linked to photos and information, a searchable directory of restaurants, shops and cultural attractions, a searchable event calendar, a directory of discounts and promotions, and a blog page.

The upgrades give visitors a cleaner, more modern look, faster navigation, scrolling and page loading, easier and more secure forms, and a consistent experience across devices. The company said users can interact with a site even during software updates and on slow connections.

Susan Erickson, vice president and co-founder of Local Explorers, said a DMO's website is often a potential visitor's first introduction to the community. "If the website is the community's front door, we want it to be welcoming, attractive, and comfortable to use," she said.

Erickson said the web solution can serve as an affordable, scalable alternative for smaller DMOs, which can start with a single feature such as an interactive map or trip planner and add more as their profile and visitor numbers grow. She cited the Ocala/Marion Visitors and Convention Bureau, a client that uses the web solution alongside its Local Explorers mobile app. "Using our web solution along with our app allows their visitors to enjoy the best of both worlds," she said.

Local Explorers' Recent DMO and Association Work

According to akta.pro company records, Local Explorers launched a dynamic QR code feature in 2025 that regenerates every minute for security, along with enhanced staff login capabilities for member businesses. In February 2026 the company partnered with the Florida Craft Spirits Association to relaunch the Florida Distillery Trail app with a point system rewarding repeat visits and first-time exploration at 44 participating Florida distilleries, plus a virtual passport program with digital badges and prizes. In March 2026 it introduced a "Featured Locations" function to that app at the association's request.

A February 2026 partnership with GO Laurel Highlands added a Coffee Club Trail feature to an existing mobile app, providing a self-guided tour of 12 local coffee houses and cafes with venue details and navigation. The same records list the Taste of Nova Scotia app, which covers over 200 of the province's restaurants and craft producers across three trails.

The company's own announcement describes its apps as custom branded for each community, with ongoing support from development to training and maintenance.