Later Launches Creator Live Summit in New York With Camila Coelho and Cassey Ho

Later will hold its inaugural Later Creator Live summit on November 17 at SECOND in New York City, headlined by Camila Coelho and Cassey Ho, the company said in a PR Newswire announcement. The one-day event is the first major gathering for the unified Later Creator brand since the rebranding of Mavely.

What Later Creator Live Offers Creators

The summit brings together creator entrepreneurs, global brands and industry executives to discuss how creators can grow businesses beyond social media. Leaders from YouTube and Wayfair join the lineup, and attendees will connect directly with brands including American Eagle, Mastercard, Michael Kors and Stanley. American Eagle Outfitters is among the brand partners listed for speakers and gifting; the retailer's own site carries its corporate information.

Scott Sutton, CEO of Later, will open with "The State of the Creator Economy: Where We're Headed in 2027." Camila Coelho, recognized on TIME's 100 Creators list, headlines with "Built to Last: How Creator Camila Coelho Built a Career With Intention," drawing on a community of nearly 15 million followers. Cassey Ho, founder of POPFLEX and Blogilates, joins Andrew Peterson of YouTube and Stacy Carpenter of SharkNinja for "From Creator to CEO: Building a Business Your Audience Actually Wants."

"The creator economy is expected to reach $480 billion in 2027 and is still picking up steam with no signs of slowing," Sutton said. "We've brought together the technology and commerce capabilities to help creators maximize their revenue."

Nicki Seaborn, Later's head of creator and social, said: "A creator business runs on repeat revenue, not one-off posts." Creators can apply to attend, with space limited and attendance subject to approval.

Later's Creator Payout and Campaign Figures

According to akta.pro company records, Later acquired Mavely for $250 million, and Mavely supplies the affiliate marketing and creator commerce functionality behind shoppable links and commissions. The same records list integrations with Instagram, Facebook, TikTok, Pinterest, LinkedIn, YouTube, Threads and Snapchat for scheduling, publishing, analytics and creator data access. Later's records also show a February 2026 launch of the Later 360 unified reporting suite, which integrates $2 billion+ in verified purchases and 130B+ impressions annually.

Later's Run-Up to the New York Summit

In September 2026, Later announced an integration with YouTube's Creator Partnerships API, bringing creator audience and campaign performance insights into its recommendation dataset, PR Newswire reported. In October 2026, Later reported record quarterly revenue and 100% year-over-year new business growth in Q3 2026, with creator payouts up 89% and active creators up 30%, according to PR Newswire. The same month, MarTech Series reported that Later had added more than 40 employees and was hiring for nearly 100 roles, with a new New York office opening this year.

Later's 2027 Brand Plans

The summit lays the groundwork for Later's broader investment in its brand and creator communities in 2027, with plans to involve more brands and create additional opportunities for collaboration, the company said.