{"url":"https://newsforagent.com/news/2026-11-13/kraft-heinz-sells-maxwell-house-one-rock","markdown_url":"https://newsforagent.com/news/2026-11-13/kraft-heinz-sells-maxwell-house-one-rock.md","title":"Kraft Heinz Sells Maxwell House Coffee to One Rock for $650 Million","headline":"Kraft Heinz to Sell Maxwell House and North American Coffee Unit to One Rock Affiliate for $650 Million","description":"Kraft Heinz agreed to sell its North American coffee business, including Maxwell House, to a One Rock Capital affiliate for $650 million.","section":"Divestitures","published_at":"2026-11-13T16:36:31+00:00","modified_at":"2026-11-13T16:36:31+00:00","author":"News Desk","key_takeaways":["Kraft Heinz will sell its North American coffee business, including Maxwell House, Gevalia and Tassimo, to a One Rock Capital Partners affiliate for $650 million.","Kraft Heinz expects about $500 million in net cash proceeds after taxes and plans to use the money to pay down debt.","Kraft Heinz will keep a 30% non-controlling stake in the coffee business, and the deal is expected to close in mid-2027."],"companies":[{"name":"Kraft Heinz","is_primary":true,"profile_url":"https://akta.pro/company-profiles/00006vp/kraft-heinz","website":"http://www.kraftheinzcompany.com"},{"name":"One Rock Capital Partners","is_primary":false,"profile_url":"https://akta.pro/company-profiles/0000kb5/one-rock-capital-partners","website":"https://www.onerockcapital.com"}],"source":{"publisher":"nj","title":"Maxwell House sale: Kraft Heinz selling coffee business to One Rock for $650M","url":"https://www.nj.com/news/2026/11/kraft-heinz-selling-beloved-coffee-brand-in-650m-deal.html"},"other_sources":[],"tags":["Divestitures","Kraft Heinz","One Rock Capital Partners"],"body_markdown":"[Kraft Heinz](https://akta.pro/company-profiles/00006vp/kraft-heinz) agreed to sell its North American coffee business, including Maxwell House, to an affiliate of [One Rock Capital Partners](https://akta.pro/company-profiles/0000kb5/one-rock-capital-partners) for $650 million, the company announced during its third-quarter earnings call on November 4. [NJ.com](https://www.nj.com/news/2026/11/kraft-heinz-selling-beloved-coffee-brand-in-650m-deal.html) reported the agreement, which values the business at $650 million and is expected to close in mid-2027.\n\nKraft Heinz is the third-largest food and beverage company in North America, producing branded packaged food across eight $1 billion+ brands including Heinz, Kraft, Oscar Mayer and Maxwell House. One Rock Capital Partners is a private equity firm that in October added Paolo Ferrari as an Operating Partner focused on post-acquisition value creation and operational transformations, according to Pulse 2.0.\n\n## What the Maxwell House Deal Includes\n\nThe sale covers Maxwell House, Gevalia, Nabob, Yuban, Tassimo, Ethical Bean and Sanka, along with coffee manufacturing facilities in Jacksonville, Florida and Vancouver, British Columbia. Kraft Heinz will retain a 30% non-controlling stake, allowing it to share in the coffee business's future performance while One Rock takes control.\n\nThe $650 million valuation does not mean Kraft Heinz will pocket $650 million. The company expects about $500 million in net cash proceeds after taxes, which it plans to use to pay down debt. Kraft Heinz's board decided the move was necessary to \"prioritize investments and resources toward areas of the business where Kraft Heinz can accelerate growth and deliver the best value to consumers, customers and shareholders.\"\n\nCEO Steve Cahillane called the deal a \"meaningful step in unlocking value\" for the company's portfolio and \"an important step in simplifying and strengthening our portfolio.\" The company plans to focus on continued investments in brands like Kraft Mac & Cheese, PowerMac and Capri Sun.\n\n## Kraft Heinz's Scale and Recent Moves\n\nKraft Heinz reported approximately $25 billion in net sales in 2025, according to akta.pro [company records](https://akta.pro/company-data). The same records show the company reorganized its global operating structure into three regions effective July 1, 2026, and in May 2026 commenced a $1.1 billion cash tender offer to repurchase 2046 and 2049 senior notes, accepting $1.4 billion of 2046 Notes by settlement date.\n\n## Earlier Signals From Kraft Heinz\n\nKraft Heinz reported a twelfth consecutive quarter of organic decline in North America, where sales fell 2.4% year-over-year, MarketScreener reported in November 2026. The company generated $2.4 billion in free cash flow over the first nine months, with $1.4 billion returned to shareholders.\n\nIn November 2026, The Wall Street Journal reported that Kraft Heinz is launching new product twists, including cheesy ramen and protein-infused Jell-O, to reverse declining sales. Kraft Heinz also hosted its 2026 Investor Day to outline a strategy for sustainable, volume-led profitable growth, Stock Titan reported in November 2026.\n\n## When the Coffee Sale Is Expected to Close\n\nThe transaction is expected to close in mid-2027, according to the company.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}