KPMG India Opens Bengaluru Sports Technology Hub to Target $40 Billion Opportunity

KPMG in India opened its Sports Technology Hub in Bengaluru, a platform aimed at helping sports organisations accelerate digital transformation and pursue India's $40-billion sports opportunity by 2030. The Hindu reported the inauguration on November 13, 2026.

What the Bengaluru Hub Offers

KPMG INDIA is the Indian member firm of the global audit and consulting network, founded in 1987 and headquartered in Gurugram. The hub was inaugurated by Yezdi Nagporewalla, CEO of KPMG in India, and P. T. Usha, President of the Indian Olympic Association.

Prasanth Shanthakumaran, Partner and Head of Sports Sector at KPMG in India, said the hub showcases AI-powered fan engagement platforms, smart stadium and venue management, athlete performance analytics, computer vision-based training and match insights, digital ticketing and loyalty solutions, and sponsorship measurement tools. It also covers predictive maintenance, cybersecurity, sustainability and generative AI-enabled content creation.

"The Sports Technology Hub brings together cutting-edge technologies such as AI, advanced analytics, computer vision, and digital platforms to address some of the most pressing challenges facing the sports industry today," Shanthakumaran said.

Nagporewalla said: "Realising India's potential in sports calls for innovation across the entire sports value chain. Our sports technology hub aims to bring industry expertise and technology together to help reshape how a sport is played, managed and experienced."

KPMG officials said fragmented data, legacy infrastructure, operational inefficiencies and rising expectations for personalised experiences continue to hinder innovation in the sector. The hub is designed as a collaborative platform for sports federations, leagues, clubs, technology providers, startups and other industry stakeholders.

KPMG India's Revenue Scale

KPMG crossed ₹10,000 crore in gross revenue in fiscal year 2026, surpassing the $1 billion India revenue mark, according to akta.pro company records. The same records estimate combined core India revenue for all Big Four firms, Deloitte, PwC, EY and KPMG, at ₹51,000-52,000 crore in FY26.

The records also show KPMG in India formed a strategic alliance with Tricentis in June 2026 to deliver quality engineering services, and a partnership with Bennett University, NVIDIA and L&T EduTech on AI education infrastructure.

Earlier KPMG Sports Economy Findings

KPMG India estimated India's sports economy at ₹1.99 lakh crore ($21 billion) in FY26, growing 12-14% annually, Fortune India reported in October 2026. Cricket dominated with 75-80% of commercial activity, while funding gaps persisted in grassroots and women's sports.

In November 2026, KPMG in India announced the winners of its ENRich 2026 Innovation Awards, recognising three startups and three enterprises, The Tribune reported. Bengaluru's tallest tower developer BDA also hired KPMG to prepare a concept plan for its skydeck, Deccan Herald reported in November 2026.

What Comes Next for the Hub

The hub is positioned to bring together sports federations, leagues, clubs, technology providers and startups to explore and scale solutions, KPMG said. KPMG in India's own announcement describes the platform as a space for sports organisations to evaluate and adopt practical solutions.