# CeraVe Becomes Official Moisturizer of Arrakis in First Film Partnership With Dune: Part Three

> CeraVe's first film partnership makes it the Official Moisturizer of Arrakis, with a global campaign for Dune: Part Three and its 120-hour hydration cream.

- Published: 2026-11-13T13:24:28+00:00
- Section: Partnerships
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-13/cerave-dune-part-three-film-partnership
- Source: [PR Newswire](https://www.prnewswire.com/news-releases/cerave-becomes-the-official-moisturizer-of-arrakis-in-first-ever-film-partnership-with-dune-part-three-302938700.html)

## Key takeaways

- CeraVe announced its first-ever official film partnership with Warner Bros. Pictures and Legendary Pictures' Dune: Part Three, becoming 'The Official Moisturizer of Arrakis.'
- The campaign centers on CeraVe Moisturizing Cream, which now offers up to 120 hours of hydration, and debuts the custom media spot 'Precious Resource.'
- CeraVe is a sponsor of the film's World Premiere in Hollywood on December 1 and the UK premiere on December 9, ahead of the December 18 North American release.

[CeraVe](https://akta.pro/company-profiles/0002ikn/cerave) announced its first-ever official film partnership with Warner Bros. Pictures and Legendary Pictures' Dune: Part Three, becoming "The Official Moisturizer of Arrakis" ahead of the film's December 18, 2026 theatrical release. The announcement was made via [PR Newswire](https://www.prnewswire.com/news-releases/cerave-becomes-the-official-moisturizer-of-arrakis-in-first-ever-film-partnership-with-dune-part-three-302938700.html).

## CeraVe's Dune Campaign and the 'Precious Resource' Spot

The global campaign spotlights CeraVe Moisturizing Cream and its new up-to-120-hour hydration, with activations spanning content, creators, retail, and experiential moments across markets. The brand debuted the custom media spot "Precious Resource" on November 13, 2026, which playfully suggests that the most precious resource on Arrakis may not be spice after all. On November 11, CeraVe debuted a teaser video, "Defy the Desert," that first revealed the brand as "The Official Moisturizer of Arrakis."

The campaign was created and produced by OBB Bolded, OBB's branded content studio, and continues the partnership between [L'Oreal](https://akta.pro/company-profiles/00002ls/l-oreal) and OBB Bolded following the Cannes and Clios award-winning campaign Kevin Durant's 'New Face of Legs.' "The Official Moisturizer of Arrakis" was filmed in Samalayuca Dunes in Mexico and Mexico City and directed by Maca Rubio from [Stink Films](https://akta.pro/company-profiles/000drxb/stink-films).

"On Arrakis, spice isn't the only precious resource—hydration matters, too, and that's where our moisturizer comes in!" said Vincent Chauvière, Global Brand President at CeraVe. "For our first-ever film partnership, we're proud to step into one of cinema's most extraordinary worlds with Dune: Part Three."

## CeraVe's Scale Behind the Film Tie-In

According to akta.pro [company records](https://akta.pro/company-data), CeraVe is a dermatologist-developed skincare and haircare brand owned by L'Oreal, with global sales surpassing $2 billion annually as of 2025. The same records show the brand's portfolio has expanded to more than 90 barrier-supporting products, sold in over 65 countries worldwide. CeraVe was founded in 2005 and is headquartered in New York.

## CeraVe's Earlier Campaigns and Launches

CeraVe launched a campaign in August 2026 to address unsafe sun care habits and the rise of tanning culture among Gen Z, featuring TV personality Tyler Cameron and dermatologist Dr. Chloe Goldman, Drug Store News reported. In September 2026, the brand announced its Skin Renewing Super Boost Serum, developed with dermatologists to fight five signs of aging by strengthening the skin barrier first, according to PR Newswire. CeraVe unveiled research at the EADV Congress in Vienna in October 2026 finding that 81% of adults recognize the importance of protecting skin beyond UV, but only 22% use products for the skin barrier, PR Newswire reported.

## Dune: Part Three Premiere and Release Dates

CeraVe is a sponsor of the film's World Premiere in Hollywood on December 1 and the UK premiere on December 9. Dune: Part Three arrives in cinemas beginning December 18, 2026 in North America, with international release dates varying by market.

## Companies in this story

- [CeraVe company profile](https://akta.pro/company-profiles/0002ikn/cerave) · website: https://www.cerave.com
- [L'Oreal company profile](https://akta.pro/company-profiles/00002ls/l-oreal) · website: https://www.loreal.com
- [Stink Films company profile](https://akta.pro/company-profiles/000drxb/stink-films) · website: http://stinkfilms.com

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