Morrisons' Mohsen Ghasempour and AllSaints' Alfie Meekings Join Retail Technology Show 2027 Advisory Board

Morrisons Chief AI Officer Mohsen Ghasempour has been named to the first advisory board for the 2027 Retail Technology Show, alongside AllSaints Chief Transformation and Technology Officer Alfie Meekings and Peek & Cloppenburg Düsseldorf Managing Director Constanze Freienstein. Retail Technology Innovation Hub reported the appointments on November 12, 2026.

Morrisons AI Role and the 2027 Show

Morrisons appointed Ghasempour as Chief AI Officer in September, a newly created role in which he is establishing a central data science and AI function for the UK grocery retailer. He reports directly to Morrisons CEO Rami Baitiéh and took up the role on 1 October. Ghasempour joined from Kingfisher, where he had served as Chief AI Officer since March 2024 following more than two years as Group AI Director.

"Creation of this new role reflects our commitment to ensuring Morrisons is embracing the opportunities in data and AI at pace, with focus and in the right way," Baitiéh said. Ghasempour said: "I'm excited about joining Morrisons and building the team that will help the business make effective and responsible use of AI in the years ahead, to deliver real benefits for customers and colleagues."

The Retail Technology Show announced the three board members in a LinkedIn post, saying their input helps shape the event around the challenges retailers are tackling. The 2027 show will take place at London Excel on 21-22 April. AllSaints appointed Emine Kaptanoglu as global digital director effective November 2, 2026, overseeing digital strategy for AllSaints and John Varvatos, according to FashionUnited.

Morrisons' Technology Partnerships

Morrisons' technology activity includes a partnership with Duvo.ai to identify and automate repetitive tasks across its systems, announced in November 2026, with the project mapping existing processes to find AI opportunities. According to akta.pro company records, Morrisons partnered with JD.com's Joybuy and JoyExpress in March 2026 to distribute own-brand fresh produce and home essentials through the platforms, and in January 2026 launched the Morrisons Travel service with Expedia Group. The same records list a debt-funded round of $1.3 billion in July 2025.

Earlier Morrisons Technology Moves

On November 10, 2026, Retail Technology Innovation Hub reported that Morrisons launched its Emerald checkout software in its first store in partnership with NCR Voyix. On November 3, 2026, the outlet reported that Ghasempour had spent time on the shopfloor observing electronic shelf labels and computer vision. On November 2, 2026, Express.co.uk reported that Morrisons was ending its trial of AI-powered Caper Carts after three months, with Instacart winding down the operation.

Next Advisory Board Announcement

The Retail Technology Show said further advisory board members will be announced, without giving a date.