Replay Sports Cards Opens Greenville Shop, Its Third North Carolina Location

Replay Sports Cards will open a shop at 518 Greenville Blvd., Suite F, in Greenville, North Carolina, on November 14, 2026, the company's first location in eastern North Carolina. The company announced the opening on November 12, 2026, according to PR Newswire. The shop is owned by father and son Jim and Jake Whitehurst.

The Whitehursts Take On Greenville

Replay Sports Cards is a privately held retail franchise founded in 2021 in Charlotte, North Carolina, that buys, sells, trades and grades sports trading cards. The Greenville shop extends the brand's footprint eastward from its Charlotte presence, the company said. Jake Whitehurst said the decision grew from a lifelong connection to sports and a passion for collecting that took shape after he rediscovered his father's old football cards.

"I know a lot of collectors around here, but there isn't really a central hub for people to come together," Jake Whitehurst said. "I want to create a place where people can trade, meet other collectors, and share their passion for sports." Jim Whitehurst, who spent much of his career at the family-owned Coastal AgroBusiness, will provide guidance while Jake leads day-to-day operations.

Mike Martin, co-founder of Replay Sports Cards, said the pair bring business experience, local connections and enthusiasm for the hobby. "It's especially exciting to continue growing in the state where Replay began," Martin said. The shop's model combines buying, selling, trading and grading services with online sales, livestream commerce and community events.

Replay's Shop Count And Sales Record

According to akta.pro company records, Replay Sports Cards operated four shops as of Q1 2026, in Charlotte, Boca Raton, Denver and Seymour, and targets 101 locations within three years. A Franchise Times profile from August 2024, cited in the same records, put cumulative sales across three shops at just over $2 million over the prior 12 months, with an average transaction value of approximately $180.

From Franchise Deal To Opening Day

Replay Sports Cards signed a franchise agreement in September 2026 to open the Greenville location with Jim and Jake Whitehurst, Third News reported at the time, with the shop planned as a hub for eastern North Carolina collectors offering workshops and interactive activities. In October 2026, the company opened its first Nashville-area location at 5300 Centennial Blvd., Suite 202, owned by Richard "RJ" Cardente, PR Newswire reported. That same month, Replay Sports Cards won the Franchise Innovation Award for Most Innovative On-Boarding Program at Franchise Update Media's 2026 STAR Awards, recognizing training that covers product cycles, condition basics and counterfeit detection.

The Greenville shop opens on November 14, 2026. Readers interested in the franchise can visit Replay Sports Cards' franchise page for more information.