SOJAO Deploys Recustomer Delivery Tracking and Returns Tools, a First Overseas SaaS Partner

SOJAO, the Singapore-born organic cotton bedding brand, has introduced Recustomer's Delivery Tracking and Returns & Exchanges services on its online store, making it the Tokyo-based purchase experience platform's first overseas SaaS partner. Prtimes announced the launch on November 12, 2026.

What SOJAO Customers Can Now Do

Shoppers can follow an order from dispatch to doorstep through a dedicated tracking page and notifications, including the expected delivery date. For returns or exchanges, customers select the item, the reason and whether they want a refund or a swap for a preferred size or colour, and submit the request online in a few taps.

Recustomer's patented dynamic policy assessment technology, Japanese Patent No. 7768617, automatically approves requests that meet the conditions SOJAO sets. That lets the SOJAO team concentrate on cases that need individual review. The exchange flow is designed to keep a customer with the brand when a size or colour is wrong, rather than ending in a refund.

SOJAO was founded in 2018 by Priscilla Tan and Janice Tan and sells GOTS-certified organic cotton bedding, including Classic Sateen and Crisp Percale sheets, duvet covers, quilts, towels and loungewear. Its name means "go to sleep" in Hindi, a tribute to the Indian cotton farmers behind its best-selling sheets. The brand also runs a shophouse store on Joo Chiat Road and at New Bahru.

As the business grew, handling each post-purchase inquiry individually over email became a significant burden for the SOJAO team and left customers waiting, according to the announcement. Recustomer lists five services on its service site: Delivery Tracking, Returns & Exchanges, Cancellation, Try Before You Buy, and Pre-Order with back-in-stock reservations. Recustomer was founded in March 2017 and is led by representative directors Yasuhiro Shibata and Shota Tsujino.

Recustomer's First Step Into Singapore

The launch marks Recustomer's first step into Singapore and the wider global market as a SaaS provider, the company said. Recustomer said it will keep working closely with SOJAO as the brand grows and looks to support more brands in Singapore and across the region.