# Qentelli Backs Squeez With $1 Million to Scale Loyalty Commerce Platform

> Qentelli invests $1 million in Squeez to fund engineering for its loyalty-to-experiences platform, as Squeez prepares travel and hospitality brand deals.

- Published: 2026-11-12T20:22:29+00:00
- Section: Partnerships
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-12/qentelli-squeez-loyalty-investment
- Source: [PR Newswire](https://www.prnewswire.com/news-releases/squeez-and-qentelli-partner-to-scale-the-next-layer-of-loyalty-commerce-302938344.html)

## Key takeaways

- Qentelli made a $1 million strategic investment in Squeez, combining corporate funds with a personal investment from CEO Sanjay Jupudi.
- Squeez turns loyalty points into bookable experiences such as golf, travel and dining without replacing brands' existing loyalty systems.
- Qentelli will serve as Squeez's strategic technology and engineering partner as the platform scales enterprise integrations.

Squeez announced a $1 million strategic investment from Qentelli on November 12, 2026, combining a corporate investment with a personal investment from Qentelli founder and CEO Sanjay Jupudi. The partnership pairs Squeez's experience commerce platform with Qentelli's engineering capabilities, [PR Newswire](https://www.prnewswire.com/news-releases/squeez-and-qentelli-partner-to-scale-the-next-layer-of-loyalty-commerce-302938344.html) reported.

## How the Squeez and Qentelli Partnership Works

Squeez runs a platform that helps brands and experience providers turn loyalty points into bookable experiences through their existing loyalty programs. The company said the platform connects loyalty currencies to bookable experiences, contextual commerce and personalized offers, letting brands engage customers around what they want to do rather than what they want to buy. Squeez is initially activating premium experiences in categories including golf, with a pipeline spanning travel, hospitality, entertainment, dining and lifestyle.

Qentelli, a global digital engineering and enterprise AI company, will serve as Squeez's strategic technology and engineering partner, providing global engineering capabilities as Squeez scales its platform, accelerates enterprise integrations and expands its commercial ecosystem. Qentelli's experience spans major airlines, travel and hospitality companies, global quick-service restaurant brands, financial institutions and loyalty technology providers, according to [its website](http://www.qentelli.com).

"The loyalty industry has spent decades building extraordinary programs that reward consumers for their engagement," Ogboke said. "We believe the next opportunity is connecting that value to access and experiences consumers want most." Jupudi said: "We believe loyalty has reached that moment. Squeez has built a platform that reimagines how loyalty can serve consumers while creating meaningful new opportunities for brands."

## Capital Factory and Idorsia Partnership Deals

Other partnerships announced in recent weeks paired investors with operating companies. ARK Invest and Tim Draper joined Capital Factory's All Access 2027 as investors and strategic partners to scale its national network for deep tech founders, [Business Wire Blog](https://www.businesswire.com/news/home/20261029804345/en/ARK-Invest-and-Tim-Draper-Back-Capital-Factory-to-Scale-National-Network-for-Deep-Tech-Founders) reported on October 29, 2026. Idorsia announced a proposed SPV partnership to fund TRYVIO/JERAYGO commercialization with CHF 120 million, split between noteholders and the company, [TradingView](https://www.tradingview.com/news/tradingview:7051b97ccb5c7:0-idorsia-ltd-idia-sets-chf-120m-spv-backed-plan-to-launch-tryvio-jeraygo/) reported on October 29, 2026.

## Squeez's Coming Brand Announcements

Squeez expects to announce several significant commercial and strategic relationships with leading travel, hospitality and entertainment brands in the coming weeks, the company said.

## Companies in this story

- Qentelli · website: http://www.qentelli.com

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