Madhive Hires Jack Smith as Chief Product & Technology Officer, Promotes Two General Managers

Madhive appointed Jack Smith, formerly of DoubleVerify and GroupM, as Chief Product & Technology Officer on November 12, 2026, uniting its product and engineering leadership. The company announced the hire alongside three general manager appointments in a statement.

Jack Smith's Product and Engineering Mandate

Madhive said Smith will lead its AI-driven local intelligence, activation and orchestration, content and client solutions teams. He will also oversee the expansion of Maverick, the company's AI local intelligence platform, making its insights and capabilities available to brands, agencies and technology partners for the first time outside Madhive's own tools.

Maverick draws on insights from millions of hyperlocal campaigns, combining location, audience and performance signals. Through APIs and Model Context Protocol connections, partners can use Maverick's intelligence and decisioning within Madhive's platform or their own platforms and workflows.

"By bringing product and engineering together, we can accelerate innovation and make Madhive's proprietary local intelligence more accessible, helping advertisers drive better outcomes across national campaigns in local markets," Smith said.

Rayburn, Campanella and Baez Take General Manager Roles

Murphy Rayburn was promoted to GM, Local Intelligence, from VP, Data Partnerships & Operations. Madhive said she launched and scaled its data marketplace into a nine-figure business.

Anthony Campanella was promoted to GM, Content & Supply Products. Madhive cited his work overseeing inventory partnerships, developing its supply technology and pioneering offerings across political advertising and live sports.

Sandra Baez joins as GM, Client Solutions from Premion and TEGNA, overseeing custom integrations and bespoke product development. CEO Jim Wilson said the team pairs "fresh perspective with deep Madhive experience."

Madhive's Recent Leadership and Partnership Moves

Madhive appointed Luke Valvano, former CFO of Intersection, as Chief Financial Officer in May 2026, according to akta.pro company records. The same records list a June 2026 strategic partnership with Gray Media giving Gray access to the full Madhive stack, including Maverick AI, exclusive political audience data and premium streaming inventory from Disney, Paramount, Roku, Tubi and Warner Bros.

The records also list a May 2026 launch of Maverick AI Agents, an agentic suite embedded in the DSP that takes multi-step autonomous actions across planning, activation and optimization. Madhive's funding rounds on record include a $300 million private equity round in June 2023 led by Goldman Sachs Asset Management.