# Codeway's Retake Face Editor Reaches 38 Million Users, Trains a Separate AI Model for Each Face

> Codeway's Retake AI face editor has passed 38 million users and produces over 2 million edited photos a month.

- Published: 2026-11-12T10:23:57+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-12/codeway-retake-38-million-users
- Source: [Aijourn](https://aijourn.com/codeways-retake-reaches-38-million-users-with-a-personal-ai-model-for-every-face/)

## Key takeaways

- Retake has passed 38 million users worldwide and grew 48% over the past twelve months, according to Codeway.
- The app trains a separate AI model for each user from 10 uploaded photos, and Codeway says 62% of users rate the first result positively.
- Retake holds an average rating of 4.6 out of 5 from more than 53,000 ratings on the US App Store.

Retake, the AI face and selfie editor from [Codeway](https://akta.pro/company-profiles/0000ia8/codeway), has passed 38 million users worldwide, with the app growing 48% over the past twelve months and producing more than 2 million edited photos a month, according to company data. [Aijourn](https://aijourn.com/codeways-retake-reaches-38-million-users-with-a-personal-ai-model-for-every-face/) reported the figures on November 12, 2026.

## How Retake Builds a Model for Each Face

[Retake](https://codeway.co) departs from the usual approach of one image model serving everyone. A new user uploads 10 of their own photos, and the app builds a separate AI model from them. Codeway says training on a person's own images is what lets the output preserve identity, so the person in the result remains recognizably the person in the original.

Once the model is ready, any new photo comes back as a set of finished alternatives refined from the original. Users can adjust hair and expression, then pick the version they want to share. Retake runs on an image model that Codeway develops and trains in-house, built specifically to be personalized for each user. According to the company, owning the model end to end is what makes a personal model per user practical at 38 million users.

Mehmet Sat, Applied AI Engineering Lead at Codeway, describes the approach as a deliberate choice to go smaller. "General image models are built to know everything, and that is their weakness when it comes to faces," he says. "Retake's model does one thing: faces. Then it goes further and learns yours. A small model focused on one face will beat a huge model that knows a little about everyone."

The app also carries a feedback loop: users can give any result a thumbs up or down, and styles that receive a thumbs down stop appearing. According to Codeway's data, 62% of users rate the first result the app gives them positively, without generating another. Retake holds an average rating of 4.6 out of 5 from more than 53,000 ratings on the US App Store. The app is available on the App Store and Google Play in English, French, German, Italian, Japanese, Portuguese, Spanish and Turkish.

## Codeway's Wider App Portfolio

Codeway's akta.pro [company records](https://akta.pro/company-data) show more than 150 million total downloads across all its apps and more than 400 million people worldwide using them since 2020. The records list 60 or more products launched across photo editing, productivity and entertainment, and a 2020 seed round of $16 million.

## Retake's Tuning Features and 2027 Plan

Codeway says a set of new tuning features is in development for Retake and will give users finer control over their results without changing how natural they look. The team is building toward a 2027 in which Retake becomes an all-in-one photo app, where the same personal AI profile that fixes a photo can also refine it. The company has not shared feature details or release dates.

## Companies in this story

- [Codeway company profile](https://akta.pro/company-profiles/0000ia8/codeway) · website: https://codeway.co

---
News for Agent · https://newsforagent.com/llms.txt