Cision Debuts Cision Intelligence, Starting With Brandwatch Consumer Research via MCP

Cision introduced Cision Intelligence, an AI platform that brings together specialist AI with data and capabilities from across its portfolio, with first access through Cision MCP starting with Brandwatch Consumer Research. The company announced the launch on November 12, 2026, according to Newswire.

How Cision Intelligence Reaches Customers

Cision said Cision Intelligence is built on a shared AI foundation developed once and extended across its full suite of solutions and supported external tools and agents. Because it is built once and used everywhere, improvements can reach every product and supported tool it powers, so customers get the same intelligence wherever they work.

Initial access is through Cision MCP, the company's connection built on Model Context Protocol, an open standard that lets AI tools and agents work with trusted data and services. Its first release connects customers to Brandwatch Consumer Research agents, bringing consumer intelligence into supported tools and workflows. Cision plans to expand access across its other solutions, adding product agents and developing broader connected workflows over time.

The first release provides four capabilities through Cision MCP: query management to build and refine queries around business questions; quick search to explore consumer conversations and investigate emerging needs; insights and summaries to turn findings into clear summaries; and alerts about changes that may call for a response. Customers can use this additional access route alongside Brandwatch Consumer Research.

"Customers want to understand how markets are changing, what that means for their business and what to do next," said Guy Abramo, Chief Executive Officer at Cision. "Cision Intelligence brings our expertise into a conversational experience that helps them answer those questions."

Jim Daxner, Chief Product Officer at Cision, said: "Cision Intelligence brings our specialist data and expertise to the questions that shape where a business invests. We're starting with consumer intelligence in the AI tools teams already use and expanding across Cision from there."

Cision's Portfolio Behind the Platform

According to akta.pro company records, Cision acquired Trajaan, a search intelligence platform covering Google, Amazon, TikTok, Baidu and GenAI engines in more than 150 countries, in December 2025. The records also list a June 2026 partnership with Bloomberg Media to integrate Bloomberg's premium full-text journalism directly into CisionOne. Cision said the planned expansion of Cision Intelligence will draw on Trajaan's search intelligence, Brandwatch's consumer research and social media management, CisionOne's media intelligence and PR workflows, and PR Newswire's distribution and Multichannel Amplification.

Reports and Awards Before the Launch

On November 9, 2026, Cision released The State of Search and Social 2027, which analyzed 564 million social posts and thousands of search and AI queries, PR Newswire reported. The report found AI-related search volume rose 2,400% over four years.

In August 2026, Brandwatch and PR Newswire collectively won three category awards at the 2026 MarTech Breakthrough Awards, The Hindu reported, recognizing social listening, press release distribution and Answer Engine Optimization. Earlier that month, Cision released a report titled "The Data Fragmentation Trap" examining how organizations gathering high volumes of data from search, social media, news and AI sources still rely on channel-by-channel approaches.

Where to Find Cision Intelligence

Cision said customers can discover Cision Intelligence at cision.com/cision-intelligence/. Existing products remain available, giving customers the choice to continue working in the solutions they use today.