Product Launches
BonBon Launches $75 Lighthouse Advent Calendar With 24 Swedish Candy Bags
By News Desk ·
Key takeaways
- BonBon's 2026 Advent Lighthouse Calendar costs $75 and holds 24 mini bags of Swedish candy.
- Creative director Simon Dahlgren Strååt said the bags are stacked chronologically so shoppers open the top bag each day.
- BonBon Originals candy is sold in over 1,900 Target stores at $4.99 per 4.1 oz bag.
BonBon released its 2026 Advent Lighthouse Calendar, a $75 lighthouse-shaped box holding 24 mini bags of Swedish candy, on the brand's website while supplies last. PRESSBEE published the report on November 12, 2026.
Inside BonBon's Lighthouse Calendar
The calendar replaces the usual flat cardboard format with a collectible holiday display. Inside are 24 individually wrapped surprises, a mix of vegan Swedish-made gummies that includes exclusive flavors alongside the brand's classics.
BonBon creative director Simon Dahlgren Strååt told Parade his aim was a calendar that is beautiful yet functional. "My goal was to make the calendar beautiful yet functional, so the bags of candy are stacked chronologically so that all you have to do is open the top, and grab (and enjoy) the first bag on the top, day after day," he said, according to the report.
BonBon was founded by three Swedish friends in New York City and sells imported candy, colorful pick-and-mix displays and its own gummy creations. Earlier in 2026 the company moved beyond its New York shops into Target stores. The calendar is priced at $75 and sold on BonBon's website.
BonBon's Retail Reach Behind the Calendar
BonBon operates six physical retail stores across New York City, Brooklyn and Sag Harbor, plus a hybrid warehouse and candy library in Red Hook, according to akta.pro company records. The same records list more than 3,000 retail partners nationwide for BonBon Originals candy and a 2024 TikTok surge in which the #BonBon hashtag passed 3.1 billion searches.
Target Rollout and Earlier BonBon Launches
In September 2026, BonBon expanded nationally by making its BonBon Originals line available in over 1,900 Target stores, with Moomin-themed Sour Candy Gummies and Strawberry Blueberry Candy Clouds priced at $4.99 per 4.1 oz bag, Third News reported. Fast Company reported the same month that the brand, founded in 2017, would open an experiential retail activation at FAO Schwarz in midtown Manhattan in early November.
On November 11, 2026, BonBon debuted a theatrical Fish Counter at FAO Schwarz in New York City, with actors as candy connoisseurs and Swedish sweets sold by the pound, PR Newswire reported. In May 2026 the company launched BonBon Swedish Potato Chips, its first savory product, made from Gotland potatoes, according to PR Newswire.