# Ahlgrens bilar Launches First US Road Trip Down Route 66 With Pulse Advertising > Ahlgrens bilar launches its first US road trip down Route 66 for the road's 100th anniversary, with creator content on TikTok and Instagram and candy at Target. - Published: 2026-11-12T18:36:06+00:00 - Section: Product Launches - Author: News Desk - URL: https://newsforagent.com/news/2026-11-12/ahlgrens-bilar-route-66-us-campaign - Source: [PR Newswire](https://www.prnewswire.com/news-releases/ahlgrens-bilar-swedens-most-bought-car-hits-route-66-on-first-us-road-trip-302938164.html) ## Key takeaways - Ahlgrens bilar launched its first American Road Trip campaign down Route 66 on November 12, 2026, created with Pulse Advertising. - The candy launched in the US at Target in September 2026 and is sold in four varieties: Original, Sour, Fruity Duo and Sour & Fruity. - Creator content for the campaign rolls out on TikTok and Instagram beginning November 12, 2026. Ahlgrens bilar launched its first American Road Trip on November 12, 2026, a social-first campaign created with Pulse Advertising that sends the Swedish candy brand down Route 66 as the road marks its 100th anniversary. [PR Newswire](https://www.prnewswire.com/news-releases/ahlgrens-bilar-swedens-most-bought-car-hits-route-66-on-first-us-road-trip-302938164.html) carried the announcement. ## Ahlgrens bilar's Route 66 Creator Campaign Route 66 stretches more than 2,400 miles from Chicago to Santa Monica. Ahlgrens bilar, which launched in the US at Target in September, is closely associated with road trips in Sweden, where the Original variant is the most sold candy bag. The brand is using the campaign to introduce the candy to new audiences along the route. Throughout the campaign, Ahlgrens bilar turns up at iconic stops along the route. Creators will bring the candy on their own Route 66 road trips, and the content rolls out on TikTok and Instagram beginning November 12, 2026. The campaign celebrates the overall road trip journey more than any single stop and invites fans to find themselves on the road. "Ahlgrens bilar has been a travel companion for generations in Sweden, and there's no better place to share that spirit with U.S. Consumers than Route 66 in its 100th year," said Thomas Biesterfeldt, Chief Marketing Officer at [Cloetta](https://akta.pro/company-profiles/00023eg/cloetta) Group. "We are only two months into the U.S. Journey, and we want people to discover the brand the way they'd discover a favorite roadside stop, by coming across it, getting a taste and sharing with their friends." Ahlgrens bilar has been produced in Sweden since 1953, when an attempt to make marshmallows produced a soft, chewy foam candy shaped like a car. At its US launch, the brand introduced the tagline "Sweden's Most Bought Car" to American audiences. The US lineup includes four varieties: Original, Sour, Fruity Duo and Sour & Fruity. The candy is available at Target stores nationwide and on Target.com. "Route 66 is woven into the American story, and Ahlgrens bilar has a heritage of its own: more than 70 years of Swedish candy-making and a long association with road trips in Sweden," said Jennifer Dickey, Country Manager North America, leading the US market expansion at Cloetta Group. "A campaign like this reaches right into the American heartland and pairs our Swedish heritage with the Americana of one of the country's most beloved roads." Cloetta Group, the Swedish parent company behind Ahlgrens bilar, has been making confectionery products since 1862 and is headquartered in Stockholm. [Pulse Advertising](https://akta.pro/company-profiles/000cr6x/pulse-advertising) created the campaign with the brand. ## Holiday Lineups From Hershey and Ferrara Other confectionery companies have announced seasonal launches. [Hershey](https://www.prnewswire.com/news-releases/the-hershey-company-unwraps-festive-offerings-for-the-2026-holiday-season-302928258.html) announced its 2026 holiday product lineup on November 5, 2026, including limited-edition flavors such as Hershey's Kisses Cindy-Lou Who Strawberry Sugar Cookie and KIT KAT Santa & Reindeer, available at participating retailers throughout the season. [Ferrara](https://www.confectionerynews.com/Article/2026/11/09/ferrara-bets-on-nostalgia-and-innovation-for-christmas-confectionery-growth/?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) launched its 2026 Christmas collection on November 9, 2026, featuring Nerds, Fun Dip and candy ropes, and delayed its release to align with shopper behavior; its report found 73% of shoppers buy seasonal treats in October-November, while 27% wait until December. ## Companies in this story - Ahlgrens Konfektyr · website: https://ahlgrenskonfektyr.se - [Cloetta company profile](https://akta.pro/company-profiles/00023eg/cloetta) · website: http://cloetta.com - [Pulse Advertising company profile](https://akta.pro/company-profiles/000cr6x/pulse-advertising) · website: http://www.pulse-advertising.com --- News for Agent · https://newsforagent.com/llms.txt