# XCentium-Built Meritage Homes Portal Wins Sitecore Innovation Award as Brookfield Leader Honored > Meritage Homes' XCentium-built Online Realtor Portal won Sitecore's Most Innovative Use award, and Brookfield Residential's Adrienne Pelzel took leadership honors. - Published: 2026-11-11T15:26:14+00:00 - Section: Business - Author: News Desk - URL: https://newsforagent.com/news/2026-11-11/xcentium-sitecore-digital-impact-awards - Source: [EIN Presswire](https://www.einnews.com/pr_news/956019515/xcentium-recognized-for-work-with-meritage-homes-and-brookfield-residential-in-2026-sitecore-digital-impact-awards) ## Key takeaways - Meritage Homes won the Most Innovative Use of Sitecore award for its Online Realtor Portal, built with XCentium, which onboarded more than 11,500 Realtors in its first year. - Brookfield Residential's Adrienne Pelzel received the Digital Experience Leadership award for work with XCentium that cut deployment time by 75%. - The 2026 Sitecore Digital Impact Awards drew more than 100 nominations, with winners announced November 10 in Orlando, Florida. Meritage Homes won the Most Innovative Use of [Sitecore](https://akta.pro/company-profiles/00002f2/sitecore) award for its Online Realtor Portal, built with XCentium, and Brookfield Residential's Adrienne Pelzel received the Digital Experience Leadership award, [EIN Presswire](https://www.einnews.com/pr_news/956019515/xcentium-recognized-for-work-with-meritage-homes-and-brookfield-residential-in-2026-sitecore-digital-impact-awards) reported on November 11. The 2026 program drew more than 100 nominations, and winners were announced November 10 at a ceremony during Sitecore Symposium in Orlando, Florida. ## Meritage Homes Portal Onboards 11,500 Realtors [XCentium](https://akta.pro/company-profiles/0006ew5/xcentium) and Meritage Homes designed and built the Online Realtor Portal, which gives real estate agents a central place to find homes, manage buyers, schedule appointments, access loyalty benefits and work with Meritage sales counselors. The portal runs on SitecoreAI and combines Sitecore Search tailored to home inventory with Sitecore Content Hub for agent-specific content and promotions. XCentium also integrated Salesforce to track agent engagement and connected real-time pricing to keep property information current. More than 11,500 Realtors were onboarded in the portal's first year. The portal gives Meritage's marketing team greater control over content, search experiences and promotions without relying on developers for routine changes. Meritage ended the third quarter with homes under construction exceeding backlog by over three times, leaving excess inventory, and prioritized margin over sales pace, HousingWire reported on October 29. "We congratulate the Meritage Homes team and Brookfield Residential's Adrienne Pelzel on these well-deserved awards," said Kautilya Prasad, Vice President, Sitecore Practice at XCentium. "Their leadership and commitment were essential to these projects, and we're grateful for the trust they placed in XCentium as their implementation partner." ## Brookfield Residential's Pelzel Led Platform Modernization Pelzel, Director of Digital Marketing, North America, at [Brookfield Residential](https://akta.pro/company-profiles/000b2cl/brookfield-residential-properties), led the company's digital platform modernization, with XCentium as technology implementation partner. XCentium migrated Brookfield's platform to SitecoreAI, making it easier for teams to manage website content about communities, homes and special offers. Visual editing and improved workflows gave content teams greater flexibility to create and update pages. Project results included a 61% improvement in page load speed, 34% less time spent editing content and a 75% reduction in deployment time. XCentium has delivered more than 500 Sitecore solutions, and its team has earned more than 90 Sitecore MVP recognitions. ## XCentium's Sitecore Partner Record XCentium is a Sitecore Platinum Partner, the highest partner tier, according to akta.pro [company records](https://akta.pro/company-data). The firm specializes in Sitecore XM Cloud, Sitecore Experience Commerce, Sitecore Content Hub, Sitecore OrderCloud, Sitecore CDP and SitecoreAI implementations. The same records show XCentium launched a SitecoreAI Accelerator in 2025, repositioning its service portfolio around AI applied to development, content operations, automation and enterprise workflows on the Sitecore platform. XCentium was founded in 2011 and is headquartered in Irvine, with a headcount range of 101-250 and a revenue estimate of $25 million-$50 million. The firm also holds Salesforce Crest Consulting Partner status, the highest tier in the Salesforce partner program, and Optimizely Opal Specialized Partner designation. ## XCentium's Run-Up to the Awards XCentium said on October 23, 2026, that it would present two sessions on Scrunch, an AI search visibility platform, at Sitecore Symposium 2026 in Orlando, led by Nilesh Tamhane and G.C. Blocker Jr., covering using Scrunch to track brand citations and improve Sitecore content, EIN Presswire reported. On August 20, 2026, the firm said it would showcase its Optimizely CMS, Commerce and Opal expertise at Opticon 2026, held September 1, 2026, in New York City, according to EIN Presswire. XCentium was recognized on the 2026 MES Midmarket 100 list by MES Computing, a brand of The Channel Company, EIN Presswire reported on July 13, 2026; the list honors technology vendors serving midmarket organizations with $50 million to $2 billion in annual revenue. ## What Comes Next for XCentium XCentium's Sitecore services page lists its implementation offerings, and the firm's SitecoreAI Accelerator, launched in 2025, remains part of its service portfolio. ## Companies in this story - [XCentium company profile](https://akta.pro/company-profiles/0006ew5/xcentium) · website: http://xcentium.com - [Sitecore company profile](https://akta.pro/company-profiles/00002f2/sitecore) · website: https://www.sitecore.com - [Brookfield Residential Properties company profile](https://akta.pro/company-profiles/000b2cl/brookfield-residential-properties) · website: https://www.brookfieldresidential.com --- News for Agent · https://newsforagent.com/llms.txt