# Prada Opens Permanent Pradasphere Exhibition in Milan, Projecting €100 Million in Annual Revenue

> Prada opened its permanent Pradasphere exhibition in Milan's Galleria Vittorio Emanuele, projecting €100 million ($111 million) in added annual revenue.

- Published: 2026-11-11T05:43:58+00:00
- Section: Expansion
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-11/prada-pradasphere-milan-exhibition
- Source: [Yahoo](https://www.yahoo.com/lifestyle/articles/prada-milan-exhibition-turns-century-052145303.html)

## Key takeaways

- Prada projects the Pradasphere exhibition will add 100 million euros ($111 million) in annual revenues.
- Pradasphere admits 20 visitors per hour by appointment across eight rooms in the Galleria Vittorio Emanuele.
- Prada's presence in the Galleria spans eight floors, including Marchesi 1824 and Osservatorio Fondazione Prada.

Prada opened Pradasphere, a permanent exhibition in Milan's Galleria Vittorio Emanuele, and projects it will add 100 million euros ($111 million) in annual revenues, [Yahoo](https://www.yahoo.com/lifestyle/articles/prada-milan-exhibition-turns-century-052145303.html) reported. The Italian luxury group, founded in 1913, owns Prada, Miu Miu, Versace, Church's, Car Shoe, Marchesi 1824 and Luna Rossa and sells in more than 45 countries.

## Inside Pradasphere's Eight Rooms

Pradasphere admits 20 visitors an hour by appointment across eight rooms, and Lorenzo Bertelli, [Prada Group](https://akta.pro/company-profiles/0004zot/prada-group)'s chief group marketing officer, said the space will keep evolving. "The exhibition is a multiplier," Bertelli said. He said the revenue target could be surpassed and that visitors often return to buy after touring the rooms.

The exhibition traces more than a century of Prada history, from the inverted-triangle logo designed by founders Mario and Martino Prada to Miuccia Prada's nylon bags and a chocolate brown opera coat from her first runway collection in 1988. It also displays a prototype spacesuit developed with Axiom Space for NASA's Artemis IV mission, targeted for 2028. Prada helped design the suit's outer layer for extreme thermal conditions and its high-performance inner layer for thermal regulation and comfort.

"We see that the customers who go through the museum have a completely different perspective of the brand and also they browse the store with completely different minds," Bertelli said. Architect Luca Missio, visiting from Udine, said: "It was a great experience."

## Prada Galleria's Eight Floors

According to akta.pro [company records](https://akta.pro/company-data), Prada in September 2026 was scheduled to open Prada Galleria, a multi-floor retail and cultural concept at the original 1913 Fratelli Prada boutique site, combining womenswear, menswear, Marchesi 1824, Osservatorio Fondazione Prada and a private client salon. The same records show Prada's presence in the Galleria now spans eight floors, including the pastry shop and the contemporary art space alongside the exhibition, private salon and apartment. Prada's full-year 2025 revenue was €5.7 billion (approximately $6.1 billion), with 5% growth driven by Miu Miu's 35% rise offset by a 1% decline at the Prada brand.

## Prada's Run-Up to the Opening

In November 2026, Yahoo covered Laia Garcia-Furtado's book "Prada in the Nineties," which examines Miuccia Prada's rise and her use of nylon. Prada also appointed GMMTV actor and artist Pong Narawich as a brand ambassador that month, THE STANDARD reported, after his attendance at its Fall/Winter 2026 and Spring/Summer 2027 Milan shows. A 9 Strokes report on Milan Fashion Week Spring/Summer 2027, covered by PRLog, named Prada and Fendi as winners across media value and critics' best-of lists.

## Artemis IV Suit Targeted for 2028

The spacesuit prototype on display is intended for astronauts walking on the moon on NASA's Artemis IV mission, targeted for 2028.

## Companies in this story

- [Prada Group company profile](https://akta.pro/company-profiles/0004zot/prada-group) · website: https://www.pradagroup.com

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