# Neems Launches Custom-Jeans App Built on Choozr Body-Scanning Technology

> Neems launched an app that scans customers' bodies and lets them design custom jeans, after acquiring Finland-based Choozr in September.

- Published: 2026-11-11T14:27:32+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-11/neems-choozr-body-scan-app
- Source: [WWD](https://wwd.com/sourcing-journal/sj-denim/neems-acquires-choozr-body-scanning-technology-launches-app-1239409302/)

## Key takeaways

- Neems launched an app that integrates Choozr body-scanning technology so customers can order custom jeans without a separate third-party app.
- Neems acquired Finland-based Choozr in September and will keep its operations in Finland to adhere to GDPR rules.
- Neems plans to license the body-scanning technology to other brands, including made-to-measure businesses and retailers.
- Neems is developing a retail kiosk concept that combines digital customization with physical fabric and garment samples.

[Neems](https://akta.pro/company-profiles/0023qlv/neems) launched an app that integrates body-scanning technology so customers can design and order custom jeans without downloading a separate third-party app, [WWD](https://wwd.com/sourcing-journal/sj-denim/neems-acquires-choozr-body-scanning-technology-launches-app-1239409302/) reported on November 11, 2026. The Los Angeles-based brand acquired Finland-based Choozr, the AI-powered body-scanning and sizing technology behind its custom jeans business, in September.

## How the Neems App Works

After completing a scan, customers design their jeans by choosing fit, wash, rise, fabric and length. Custom denim shorts and skirts are also available through the app.

Neems had used Choozr's technology for four years before the acquisition. Co-founder Andre Ramirez said Neems became the tech firm's biggest customer during that period and was deeply involved in developing the technology. "It was more than just a supplier-client relationship. It really was a partnership," he said.

Ramirez and Neems CEO and co-founder Daniela Rodriguez saw broader potential in the technology in November 2025, raised the necessary funds and closed the deal in September. Choozr will be rebranded under Neems' ownership, but its core operations will stay in Finland. Ramirez said the location serves the end user and keeps the business aligned with Europe's stricter privacy rules. "The United States is a lot looser, and so we're going to keep it in Finland to continue adhering to and respecting GDPR rules and to minimize disruption," he said. "But we're obviously going to commercialize it heavily here in the U.S."

Neems' core initiative with the acquisition is to license the body-scanning technology to other brands, including made-to-measure businesses that need precise customer measurements and retailers seeking more accurate size recommendations. "That's definitely a big space that we're looking into," Rodriguez said. The company is also exploring product recommendations that address fit challenges and virtual try-on capabilities. "There's a lot more we can do with the technology than just taking measurements," Ramirez said.

## Neems' Custom Denim Track Record

According to akta.pro [company records](https://akta.pro/company-data), Neems has served more than 6,000 customers through its custom fitting process and holds a 4.8-star rating from 498 or more reviews across custom jeans, skirts and shorts. The records list production and delivery at 2-3 weeks, against 5-6 or more weeks for most custom jeans brands. Choozr's scanner takes two photos to capture body measurements in approximately 30 seconds and was built to meet GDPR privacy regulations, the same records show. In 2025 Neems launched a women's custom denim skirts line, released limited-edition checkered pattern jeans and activated Try Before You Buy through a TryNow integration that gives U.S. customers a 7-day at-home trial.

## Neems' Retail Kiosk Plans

Neems is developing a retail kiosk concept that brings its made-to-measure jeans experience into physical stores. Customers will customize jeans digitally on an interactive screen while viewing physical fabric and garment samples. Rodriguez said the brand combines AI and human elements, citing behind-the-scenes factory videos and a 24-7 customer support team. "It's super important to not lose that human element—consumers can catch onto that really fast. That's something that does give us an edge," she said.

## Companies in this story

- [Neems company profile](https://akta.pro/company-profiles/0023qlv/neems) · website: https://www.neemsjeans.com

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