# Iowa men's basketball debuts Brava Roof Tile jersey patch in overtime loss to Virginia Tech

> Iowa men's basketball named Brava Roof Tile its first official jersey patch partner, debuting the logo November 10 against Virginia Tech in Sioux City.

- Published: 2026-11-11T13:38:49+00:00
- Section: Partnerships
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-11/iowa-brava-roof-tile-jersey-patch
- Source: [Yahoo](https://sports.yahoo.com/articles/iowa-basketball-announces-brava-roof-131525822.html)

## Key takeaways

- Brava Roof Tile becomes the first official jersey patch partner for Iowa men's basketball, with its logo above the Big Ten emblem.
- The patch debuted November 10 against Virginia Tech at the Tyson Events Center in Sioux City, Iowa.
- The partnership includes student-athlete influencer marketing featuring Iowa basketball players.
- Brava, founded in 2008 in Washington, Iowa, has more than 600 employees.

[Iowa](https://akta.pro/company-profiles/00233uj/iowa-hawkeye-athletics) Athletics and its men's basketball program named [Brava Roof Tile](https://akta.pro/company-profiles/00085gb/brava-roof-tile) the team's first official jersey patch partner, with the logo placed above the Big Ten emblem. [Yahoo](https://sports.yahoo.com/articles/iowa-basketball-announces-brava-roof-131525822.html) reported the announcement on November 11, 2026.

## Brava's Patch Debut Against Virginia Tech

The Brava logo appeared on Iowa's jerseys for the first time in the team's November 10 game against Virginia Tech at the Tyson Events Center in Sioux City, Iowa. The patch sits above the Big Ten conference emblem. Beyond the jersey placement, the agreement gives Brava student-athlete influencer marketing opportunities with Iowa basketball players, whose content is meant to extend the company's reach.

Adam Brantman, CEO of Brava, said: "Becoming the first jersey patch partner for Iowa men's basketball is a proud milestone for our entire team and a reflection of what we've built together at Brava." He added that the partnership brings the brand "to a national stage alongside the Hawkeyes while celebrating our Iowa roots."

Brava was founded in 2008 in Washington, Iowa, and makes synthetic roofing products designed to replicate cedar shake, slate and Spanish barrel tile. The company, which has more than 600 employees, says its products are installed on residential, commercial and historic properties in all 50 states and throughout North America. Learfield's Hawkeye Sports Properties, Iowa Athletics' exclusive revenue generation partner for corporate sponsorships, secured the partnership.

## Iowa's Recent Sponsorship Deals

According to akta.pro [company records](https://akta.pro/company-data), Iowa Athletics extended its 22-year Iowa Corn Cy-Hawk Series title sponsorship with the Iowa Corn Growers Association and Iowa Corn Promotion Board in July 2026, managed via Learfield. In June 2026, the department partnered with Iowa-based Big Grove Brewery on a branded beer called "TIGERHAWK," with proceeds supporting Hawkeye athletics programs and availability at Kinnick Stadium and Carver-Hawkeye Arena. Learfield serves as the department's multimedia rights partner, managing sponsorship and advertising relationships that include the Cy-Hawk Series title sponsorship.

## How the Hawkeyes Reached the Patch

Iowa men's basketball reached the 2026 NCAA Tournament Elite Eight as a 9-seed in March 2026, the lowest-seeded Big Ten team to reach the Elite Eight since seeding began in 1979, under first-year head coach Ben McCollum, according to akta.pro company records. The Hawkeyes' November 10 game, where the patch debuted, ended in a 93-88 overtime loss to Virginia Tech, Yahoo reported, with Ben Hammond scoring 32 points and Jaylen Curry adding 25.

## Companies in this story

- [Iowa Hawkeye Athletics company profile](https://akta.pro/company-profiles/00233uj/iowa-hawkeye-athletics) · website: https://hawkeyesports.com
- [Brava Roof Tile company profile](https://akta.pro/company-profiles/00085gb/brava-roof-tile) · website: http://www.bravarooftile.com

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