# FedUp Foods Expands Beyond the Cooler With Shelf-Stable Functional Beverages

> FedUp Foods adds tunnel pasteurization and retort to make shelf-stable functional sodas, protein shakes and coffee for retailer store-brand programs.

- Published: 2026-11-11T13:22:29+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-11/fedup-foods-shelf-stable-functional-beverages
- Source: [EIN Presswire](https://www.einnews.com/pr_news/954773863/fedup-foods-takes-functional-beverages-beyond-the-cooler-with-new-shelf-stable-options)

## Key takeaways

- FedUp Foods is expanding into shelf-stable ready-to-drink beverages including functional sodas, protein shakes, coffee and lattes.
- U.S. store brand sales reached a record $282.8 billion in 2025, up 3.3% against 1.2% for national brands, according to PLMA.
- CEO David Gray said shelf-stable production lets the company extend its functional beverage work beyond the refrigerated aisle.

FedUp Foods is expanding into shelf-stable ready-to-drink beverages, adding functional sodas, protein shakes, coffee and lattes for its retailer partners. The Marshall, North Carolina-based private label manufacturer announced the move on November 11, 2026, according to [EIN Presswire](https://www.einnews.com/pr_news/954773863/fedup-foods-takes-functional-beverages-beyond-the-cooler-with-new-shelf-stable-options).

## FedUp Foods Adds Pasteurization and Retort Lines

[FedUp Foods](https://akta.pro/company-profiles/000br97/fedup-foods) said it now has tunnel pasteurization and retort capabilities, which let it produce a full range of shelf-stable, ready-to-drink beverages. The range covers functional sodas, protein shakes, coffee and lattes, with functional benefits spanning digestion, energy, calm, focus, hydration and immunity.

The company has spent nearly two decades producing refrigerated functional drinks such as kombucha, prebiotic sodas and cold brew coffee for retailers. FedUp Foods said the shelf-stable line extends those programs into the center store, alongside its refrigerated portfolio and its logistics, distribution and commercialization support.

CEO David Gray tied the expansion to the company's benefit corporation status. "We've always believed a drink can be good for the people who buy it and for the planet it comes from, and that you shouldn't have to pick one," Gray said. "Shelf-stable lets us take that belief much further than we could from the refrigerated aisle alone."

FedUp Foods pointed to retailer investment in store brands as context for the launch. U.S. store brand sales hit a record $282.8 billion in 2025, up 3.3% against 1.2% for national brands, according to PLMA. The company also cited Grand View Research's projection that the global functional drink market will grow from about $150 billion in 2024 to nearly $250 billion by 2030.

## FedUp Foods' Manufacturing and Certification Record

FedUp Foods operates as a benefit corporation with stated commitments to people, planet and prosperity, according to akta.pro [company records](https://akta.pro/company-data). The manufacturer holds SQF Level 3 certification, the highest level of SQF certification and one that meets GFSI benchmark standards for food safety.

Company records list a 2025 product launch of a Regenerative Organic Certified cold brew coffee line, which moved the company from fermented beverages into the adjacent functional coffee category. FedUp Foods expanded its manufacturing footprint to Wilmington, North Carolina, in 2024 with active hiring across multiple positions.

Sales volume for Summit Popz prebiotic soda, a private label product, stands at nearly 22,000 cans daily. FedUp Foods also partners with One Tree Planted, donating a percentage of sales to support reforestation of the Appalachian bioregion, and sources Fair Trade Certified sugar from Global Organics.

## FedUp Foods' Website Lists Shelf-Stable Programs

FedUp Foods directs retailers to [its website](https://www.fedupfoods.co) for information on its private label programs. The company describes itself as one of North America's leading private label functional beverage manufacturers, offering turnkey innovation from fermentation to shelf-stable capabilities.

## Companies in this story

- [FedUp Foods company profile](https://akta.pro/company-profiles/000br97/fedup-foods) · website: https://www.fedupfoods.co

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