{"url":"https://newsforagent.com/news/2026-11-11/elitecon-star-herb-india-distribution","markdown_url":"https://newsforagent.com/news/2026-11-11/elitecon-star-herb-india-distribution.md","title":"Elitecon International Signs Star Herb India Distribution Deal","headline":"Elitecon International Wins Exclusive India Rights to Four Star Herb Brands","description":"Elitecon International will import and sell PRIKKA, Fiberr, Star Cafe and Starella across India under a one-year exclusive deal.","section":"Partnerships","published_at":"2026-11-11T04:39:17+00:00","modified_at":"2026-11-11T04:39:17+00:00","author":"News Desk","key_takeaways":["Elitecon International signed an exclusive distribution agreement with Star Herb Pharma Company Limited of Thailand on November 10, 2026.","The deal covers PRIKKA, Fiberr, Star Cafe and Starella across all Indian States and Union Territories, spanning seven product lines.","The initial term is one year, renewable by mutual written agreement for successive three-year periods, with no minimum purchase commitment specified."],"companies":[{"name":"Elitecon International","is_primary":true,"profile_url":"https://akta.pro/company-profiles/00094sx/elitecon-international","website":"https://eliteconinternational.com"}],"source":{"publisher":"ScanX","title":"Elitecon International secures exclusive rights for Star Herb brands in India","url":"https://scanx.trade/stock-market-news/companies/elitecon-international-signs-exclusive-distribution-deal-star-herb/55914104"},"other_sources":[],"tags":["Partnerships","Elitecon International"],"body_markdown":"Elitecon International has secured sole rights to import, market and sell four Star Herb Pharma brands across India under an exclusive distribution agreement signed on November 10, 2026. [ScanX](https://scanx.trade/stock-market-news/companies/elitecon-international-signs-exclusive-distribution-deal-star-herb/55914104) reported that the Thai manufacturer's PRIKKA, Fiberr, Star Cafe' and Starella lines will reach Indian buyers only through [Elitecon International](https://akta.pro/company-profiles/00094sx/elitecon-international).\n\n## What The Star Herb Agreement Covers\n\nThe agreement gives Elitecon sole and exclusive rights to import, market, promote, distribute and sell the four brands throughout India, covering all States and Union Territories. The scope spans seven product lines, including spicy coffee, apple cider vinegar mix, Thai tea, Taiwanese milk tea, matcha latte and active collagen. Rights extend automatically to any new products, variants, flavours or pack sizes introduced under the brands during the term.\n\nStar Herb is barred from selling directly to Indian buyers, appointing other distributors or shipping through cross-border e-commerce platforms. Indian enquiries it receives must be referred to Elitecon within five business days. Elitecon holds a royalty-free, exclusive licence to use the trademarks in India and may appoint sub-distributors and other partners.\n\nThe initial term is one year, renewable by mutual written agreement for successive three-year periods, with Elitecon holding a preferential right of renewal. No fixed consideration or minimum purchase commitment is specified, and commercial terms will be agreed through separate purchase orders. Star Herb manufactures the products in Thailand to meet Indian requirements, including FSSAI and Legal Metrology labelling standards.\n\n## Elitecon's FMCG Expansion Targets\n\nAccording to akta.pro [company records](https://akta.pro/company-data), Elitecon announced a strategic roadmap in June 2026 targeting ₹20,000 crore in FMCG revenue by FY2030 with an indicative ₹700 crore capital outlay. The plan aims for 5,000 distribution partners, more than 500,000 retail outlets, 10 consumer brands and 150 or more SKUs. The same records list a $119 million-plus contracted tobacco order book spanning Africa and Middle East markets.\n\n## Deals Preceding The Star Herb Agreement\n\nElitecon signed a Product Supply Framework Agreement with South African entity World Class 77 on September 26, 2026, [Business Standard](https://akta.pro/news-signals) reported. In October 2026, the company's board approved a qualified institutional placement to raise up to ₹1,000 crore through equity or convertible securities, according to Business Today. Elitecon reported FY26 consolidated revenue of ₹5,074.80 crore, up 9.2 times year-on-year, and profit after tax of ₹185.06 crore, up 2.7 times, ScanX reported in September 2026.\n\n## Elitecon's Annual Meeting Deadline\n\nElitecon received ROC approval to extend its FY26 annual general meeting deadline to December 31, 2026, a three-month extension from September 30, ScanX reported. The board will determine the final date.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}