# Canal Goat Ends Commentator and Broadcast Deals as Betting Ban Hits Sports Media

> Canal Goat rescinded commentator and three-championship broadcast contracts on November 10, as Brazil's betting ban forces cuts across sports media.

- Published: 2026-11-11T16:52:57+00:00
- Section: Restructuring
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-11/canal-goat-betting-ban-cuts
- Source: [Folha](https://redir.folha.com.br/redir/online/emcimadahora/rss091/*https://f5.folha.uol.com.br/colunistas/outro-canal/2026/11/radio-itatiaia-de-rubens-menin-demite-20-profissionais-por-causa-de-proibicao-das-bets.shtml)

## Key takeaways

- Canal Goat rescinded contracts with commentators and for the broadcast of three championships on November 10.
- Rádio Itatiaia, owned by Rubens Menin, dismissed about 20 professionals on the same day, including narrator Pequetito Reis and Alê Oliveira.
- Massa FM, owned by presenter Ratinho, cut 10 professionals, and Band dismissed executives to reduce costs.

Canal Goat rescinded contracts with commentators and for the broadcast of three championships on November 10, as Brazil's ban on sports betting reshapes sports media budgets. Folha [reported](https://redir.folha.com.br/redir/online/emcimadahora/rss091/*https://f5.folha.uol.com.br/colunistas/outro-canal/2026/11/radio-itatiaia-de-rubens-menin-demite-20-profissionais-por-causa-de-proibicao-das-bets.shtml) the cuts alongside layoffs at Rádio Itatiaia, Band and Massa FM.

## Canal Goat's Commentator and Broadcast Cuts

Canal Goat ended contracts with commentators and for the transmission of three championships on November 10. The outlet's [own site](https://canalgoat.com.br) carries its programming. The cuts came the same day Rádio Itatiaia, owned by businessman Rubens Menin, dismissed about 20 professionals from its Belo Horizonte station. The station did not comment when contacted by email.

Among those dismissed at Itatiaia were narrator Pequetito Reis and Alê Oliveira, known for stints at ESPN and TNT Sports. The remaining staff worked behind the scenes in production, content promotion and marketing. Itatiaia told those let go that it is undergoing a financial restructuring because of the betting ban. Until September, the station held contracts with at least four betting houses that funded sports broadcasts of Atlético Mineiro and Cruzeiro; those contracts were suspended because of the provisional measure decreed by President Lula.

## Band and Massa FM Also Cut Costs

[Band](https://akta.pro/company-profiles/006hfea/band) suspended its broadcast of the Saudi Championship but secured a new sponsor to reactivate the contract, and dismissed executives to cut costs. [Massa FM](https://akta.pro/company-data), owned by presenter Ratinho, cut 10 professionals, citing the end of betting money and low audience in Greater São Paulo; it ranks as the 19th most-listened radio station in the São Paulo capital.

## What Follows the Itatiaia Layoffs

Itatiaia said more names are expected to be dismissed over the course of the week.

## Companies in this story

- canal goat · website: https://canalgoat.com.br
- [Mass FM company profile](https://akta.pro/company-profiles/002g6c6/mass-fm) · website: https://www.massafm.com.br
- [Band company profile](https://akta.pro/company-profiles/006hfea/band) · website: https://band.com.br

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