{"url":"https://newsforagent.com/news/2026-11-10/seoul-tourism-aespa-riize-campaign","markdown_url":"https://newsforagent.com/news/2026-11-10/seoul-tourism-aespa-riize-campaign.md","title":"Seoul Tourism Taps aespa and RIIZE for Seven-City Ad Push","headline":"Seoul Tourism Organization Launches aespa and RIIZE Campaign Across Seven Cities","description":"Seoul Tourism Organization's 'Absolutely in Seoul' campaign puts aespa and RIIZE on screens in seven cities, including Times Square through November 29.","section":"Partnerships","published_at":"2026-11-10T04:09:28+00:00","modified_at":"2026-11-10T04:09:28+00:00","author":"News Desk","key_takeaways":["Seoul Tourism Organization's 'Absolutely in Seoul' campaign features aespa's Karina and Winter and boy band RIIZE in outdoor ads across seven cities.","Campaign videos run in New York's Times Square through November 29 and around Tokyo's Shibuya Scramble through November 20.","Lotte Department Store will show the campaign on its Lotte Town Light media facade in Myeong-dong through December 31."],"companies":[{"name":"Seoul Tourism Organization","is_primary":true,"profile_url":"https://akta.pro/company-profiles/002drfn/seoul-tourism-organization","website":"http://www.sto.or.kr"},{"name":"Lotte Department Store","is_primary":false,"profile_url":"https://akta.pro/company-profiles/02lx7qr/lotte-department-store","website":"http://www.lotteshopping.com"},{"name":"CJ CGV","is_primary":false,"profile_url":"https://akta.pro/company-profiles/0009t8a/cj-cgv","website":"http://www.cgv.co.kr"}],"source":{"publisher":"Koreatimes","title":"From NYC to Tokyo: aespa, RIIZE lead Seoul's international tourism push","url":"https://www.koreatimes.co.kr/entertainment/k-pop/20261110/from-nyc-to-tokyo-aespa-riize-lead-seouls-international-tourism-push?utm_source=rss"},"other_sources":[],"tags":["Partnerships","Seoul Tourism Organization","Lotte Department Store","CJ CGV"],"body_markdown":"[Seoul Tourism Organization](https://akta.pro/company-profiles/002drfn/seoul-tourism-organization) and the Seoul Metropolitan Government are running outdoor advertisements for the \"Absolutely in Seoul\" campaign in seven cities, featuring aespa's Karina and Winter and boy band RIIZE, [Koreatimes](https://www.koreatimes.co.kr/entertainment/k-pop/20261110/from-nyc-to-tokyo-aespa-riize-lead-seouls-international-tourism-push?utm_source=rss) reported on November 10, 2026.\n\n## Seven Cities and the Seoul Syndrome Concept\n\nThe campaign is built around a \"Seoul Syndrome\" concept, presenting Seoul as a place where ordinary experiences become extraordinary and capturing visitors' desire to return. New York's Times Square is the centerpiece, with campaign videos running on large outdoor screens through November 29. In Tokyo, advertisements are appearing around Shibuya Scramble through November 20, and Bangkok began displaying the campaign on November 1, with screenings scheduled through the end of November. The campaign will also expand to Taipei, Beijing, Shanghai and Jakarta on individual city schedules.\n\nWithin Seoul, campaign videos have appeared at Coex, Myeong-dong, Euljiro and Jonggak since October 12. [Lotte Department Store](https://akta.pro/company-profiles/02lx7qr/lotte-department-store) will run the campaign on Lotte Town Light, its large media facade in Myeong-dong, through December 31. The retailer signed Blackpink's Jennie as its first advertising model in nearly a decade, Naver reported on October 7, 2026. A partnership with [CJ CGV](https://akta.pro/company-profiles/0009t8a/cj-cgv) brings the advertisements to screens inside subway trains on Line 2 and the Sinbundang Line through November 30.\n\n\"This outdoor advertising campaign at landmarks in major cities around the world, including Times Square in New York, is a valuable opportunity to directly introduce Seoul's appeal to potential tourists worldwide,\" said Kim Byung-min, chief executive of the Seoul Tourism Organization. \"We will continue to strengthen Seoul's brand competitiveness through marketing that combines global K-culture with Seoul's diverse tourism content, and work to turn interest from people around the world into actual visits to Seoul.\"\n\n## Seoul Tourism Organization's Partnership Record\n\nAccording to akta.pro [company records](https://akta.pro/company-data), Seoul Tourism Organization launched the Seoul Tourism Food Festival in June 2026, attracting 70,000 visitors across four days as a new flagship event alongside the Seoul Lantern Festival. The same records show the Seoul Arts Tourism Alliance grew from 83 member companies in July 2025 to 122 members by 2026, deepening a public-private partnership for international art tourism content.\n\n## Earlier Steps Toward the Campaign\n\nSeoul Tourism Organization secured 12 new international MICE events and held 343 business meetings at IMEX America 2026 in Las Vegas, Koreatimes reported in October 2026, collecting contact details for about 340 key buyers. Seoul appointed former deputy mayor Kim Byung-min as president and chief executive of the organization in September 2026, starting a three-year term, Koreatimes reported.\n\n## Campaign End Dates\n\nThe Times Square screenings run through November 29, the Shibuya Scramble placements through November 20, and the CJ CGV subway-train advertisements through November 30. The Lotte Town Light facade carries the campaign through December 31.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}