{"url":"https://newsforagent.com/news/2026-11-10/safeguard-global-atletico-madrid-workforce-partner","markdown_url":"https://newsforagent.com/news/2026-11-10/safeguard-global-atletico-madrid-workforce-partner.md","title":"Safeguard Global Named Atletico Madrid Workforce Partner","headline":"Safeguard Global Becomes Atletico Madrid's Official Workforce Partner in Spain","description":"Safeguard Global signs a multi-year deal as Atletico Madrid's Official Workforce Partner in Spain, staffing matchday operations at the Riyadh Air Metropolitano.","section":"Partnerships","published_at":"2026-11-10T08:30:15+00:00","modified_at":"2026-11-10T08:30:15+00:00","author":"News Desk","key_takeaways":["Safeguard Global became Atletico Madrid's Official Workforce Partner in Spain under a multi-year partnership announced November 10, 2026.","The exclusive agreement covers temporary staffing, recruitment and talent acquisition for matchday operations and the Ciudad del Deporte development.","Safeguard Global branding will appear at the Riyadh Air Metropolitano on LaLiga matchdays and across the club's digital channels."],"companies":[{"name":"Safeguard Global","is_primary":true,"profile_url":"https://akta.pro/company-profiles/0004l6o/safeguard-global","website":"https://www.safeguardglobal.com"},{"name":"Atletico Madrid","is_primary":false,"profile_url":"https://akta.pro/company-profiles/0005ti6/atletico-madrid","website":"http://en.atleticodemadrid.com"}],"source":{"publisher":"PR Newswire","title":"Safeguard Global Named Official Workforce Partner of Atlético de Madrid in Spain","url":"https://www.prnewswire.com/news-releases/safeguard-global-named-official-workforce-partner-of-atletico-de-madrid-in-spain-302934162.html"},"other_sources":[{"publisher":"Sportcal","url":"https://www.sportcal.com/news/atp-opens-two-new-sponsorship-categories-for-julius-baer-partnership/"},{"publisher":"ANTARA News","url":"https://en.antaranews.com/news/441155/pepperstone-and-aston-martin-aramco-extend-and-expand-partnership-with-fernando-alonso"},{"publisher":"Semana","url":"https://www.semana.com/deportes/articulo/millonarios-firma-su-primera-renovacion-para-2027-amplia-contrato-hasta-2032/202653/"}],"tags":["Partnerships","Safeguard Global","Atletico Madrid"],"body_markdown":"Safeguard Global announced a multi-year partnership with Atletico Madrid on November 10, 2026, becoming the club's Official Workforce Partner in Spain. The [PR Newswire](https://www.prnewswire.com/news-releases/safeguard-global-named-official-workforce-partner-of-atletico-de-madrid-in-spain-302934162.html) release said the deal makes Safeguard Global the club's exclusive partner in Spain for employment-related services.\n\n## What the Atletico Madrid Partnership Covers\n\n[Safeguard Global](https://akta.pro/company-profiles/0004l6o/safeguard-global) will supply workforce solutions for matchday operations and daily work at the Riyadh Air Metropolitano and the club's new Ciudad del Deporte development in Madrid. The exclusive remit spans temporary staffing, recruitment and talent acquisition. Safeguard Global branding will appear throughout the Riyadh Air Metropolitano on LaLiga matchdays and across the club's digital channels, alongside fan engagement activations in Spain. The two organizations will also produce content together about the people behind matchday.\n\n\"Every great team is built on people, on the pitch and behind the scenes,\" said Bjorn Reynolds, founder and CEO of Safeguard Global. \"We're proud to become the club's Official Workforce Partner and to help put the right people in place to deliver a seamless experience for its supporters, every matchday and beyond.\"\n\n[Atletico Madrid](https://akta.pro/company-profiles/0005ti6/atletico-madrid) was founded on April 26, 1903 and has more than 160,000 members. The club has played home matches at the Riyadh Air Metropolitano since 2017; the stadium holds more than 70,000 and is set to host the UEFA Champions League final again in 2027. \"We look forward to working with Safeguard Global, whose expertise will help us bring together the talent that makes every matchday possible,\" said Óscar Mayo, COO of Atletico Madrid.\n\n## Safeguard Global's Workforce Scale\n\nAccording to akta.pro [company records](https://akta.pro/company-data), Safeguard Global serves 1,500 or more organizations and supports 187 countries, with more than 400 in-house local experts working across 70 or more countries. The Austin-based company was founded in 2008 and lists five funding rounds on record, beginning with a November 2015 round and including a May 2019 private equity round. In April 2026 it launched Intelligent Workforce, an AI-powered tool that lets clients compare hiring options, costs and labor market conditions across 187 countries.\n\n## Sports Deals Signed This Month\n\nJulius Baer Group became the ATP tour's first official wealth management partner and the first official partner of the ATP Coaches Programme, with activation at five ATP tournaments starting in 2027, [Sportcal](https://www.sportcal.com/news/atp-opens-two-new-sponsorship-categories-for-julius-baer-partnership/) reported on November 9, 2026. Pepperstone appointed Fernando Alonso as its global ambassador from 2027 while extending its partnership with Aston Martin Aramco, [ANTARA News](https://en.antaranews.com/news/441155/pepperstone-and-aston-martin-aramco-extend-and-expand-partnership-with-fernando-alonso) reported on November 8, 2026. Adidas renewed its contract with Millonarios until 2032, [Semana](https://www.semana.com/deportes/articulo/millonarios-firma-su-primera-renovacion-para-2027-amplia-contrato-hasta-2032/202653/) reported on November 6, 2026.\n\n## Champions League Final at the Metropolitano\n\nThe Riyadh Air Metropolitano is set to host the UEFA Champions League final again in 2027, the release said.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}