# Michaels to Hand Out Free Countdown to Craftsmas Calendars With a $10,000 Grand Prize

> Michaels will give away free Countdown to Craftsmas advent calendars at checkout from November 27, with 500 per store and a $10,000 grand prize inside one.

- Published: 2026-11-10T20:04:27+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-10/michaels-countdown-to-craftsmas-advent-calendar
- Source: [PR Newswire](https://www.prnewswire.com/news-releases/michaels-launches-countdown-to-craftsmas-advent-calendar-with-25-days-of-screen-free-holiday-projects-and-a-10-000-grand-prize-302935458.html)

## Key takeaways

- Michaels stores will hand out free Countdown to Craftsmas advent calendars at checkout starting Black Friday, November 27, with 500 per store.
- Each calendar has 25 doors covering holiday crafts, styling tips, exclusive offers and in-store events, and one calendar per store holds a $100 gift card.
- One customer will win a $10,000 grand prize, and Michaels pairs the calendar with up to 70% off during Black Friday and Cyber Week.

[Michaels](https://akta.pro/company-profiles/0006b77/michaels-stores) will hand out a free "Countdown to Craftsmas" advent calendar at checkout in stores starting Black Friday, November 27, with 500 calendars per store, the retailer said in a [PR Newswire](https://www.prnewswire.com/news-releases/michaels-launches-countdown-to-craftsmas-advent-calendar-with-25-days-of-screen-free-holiday-projects-and-a-10-000-grand-prize-302935458.html) announcement on November 10, 2026. One calendar in every store holds a $100 gift card, and one customer will win a $10,000 grand prize.

## What the 25 Doors Hold

The calendar is built around 25 days of screen-free projects for families and friends, with each door revealing a holiday craft, styling tip, exclusive offer or in-store event from December 1 to 25. Projects include friendship bracelets and Creatology Color Your Own mugs, and QR codes link to step-by-step tutorials. In-store events cover cookie decorating, wooden ornament painting and holiday junk journaling, and the offers include savings on yarn, ribbon and strung beads.

Michaels said its 2026 State of the Holiday Season Report, conducted with Morning Consult, found that 80% of parents and 73% of Gen Z are seeking screen-free, hands-on holiday activities. The survey was fielded October 8 to 11, 2026, among 2,502 U.S. adults.

"The best part of the holidays is the time spent creating together, and we want to make that easy for everyone," said Heather Bennett, President and Chief Customer Officer at Michaels. "Countdown to Craftsmas gives families a simple project to make together every day, and with our biggest deals of the year, it's more affordable than ever to make something meaningful for the people you love."

The calendar accompanies a ten-day Black Friday event from November 20 to 29 and Cyber Week from November 30 to December 5, each with up to 70% off. Artificial Christmas trees take Black Friday pricing from November 11, with select pre-lit styles up to 70% off and 4-ft. trees as low as $20. No purchase is necessary for the prize drawing, and official rules are posted on Michaels' holiday challenge terms page.

## Michaels' Holiday Season in Stores

According to akta.pro [company records](https://akta.pro/company-data), Michaels operates more than 1,300 stores across the US and Canada and is privately held, with an estimated revenue of $5 billion+ and a valuation estimate of $5 billion-$10 billion. The company was founded in 1973 and is headquartered in Irving, Texas, with David Boone as CEO.

## Earlier Holiday Launches

Michaels launched four exclusive 2026 holiday décor collections on October 23, spanning traditional, playful, natural and glamorous styles, PR Newswire reported. On October 25, PRESSBEE reported that Michaels launched light-up Christmas village houses under $10, with 8.5-inch Floral LED Tabletop Houses priced at $8.99 each. On November 1, PRESSBEE reported that Michaels' Tinsel Wreath with Ornaments by Ashland, priced at $44.99, was presented as a bold, colorful holiday decoration for the merrymaxxing trend.

## Black Friday Timing

Michaels' ten-day Black Friday event runs November 20 to 29, followed by Cyber Week from November 30 to December 5. The free calendars become available at checkout on November 27.

## Companies in this story

- [Michaels Stores company profile](https://akta.pro/company-profiles/0006b77/michaels-stores) · website: https://www.michaels.com

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