# Lennox CEO Alok Maskara Highlights Two Segments and 75% Direct Contractor Revenue at Baird

> Lennox CEO Alok Maskara told Baird's 2026 Global Industrial Conference that 75% of revenue comes from direct contractor sales, bypassing distribution.

- Published: 2026-11-10T19:11:55+00:00
- Section: Business
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-10/lennox-maskara-baird-conference-direct-contractor-sales
- Source: [Seeking Alpha](https://seekingalpha.com/article/4965939-lennox-international-inc-lii-presents-at-baird-2026-global-industrial-conference-2026?source=feed_all_articles)

## Key takeaways

- Lennox CEO Alok Maskara said 75% of the company's revenue comes from selling directly to contractors rather than through distribution.
- Lennox operates two segments, Home Comfort Solutions and Building Climate Solutions, with Home Comfort the larger of the two.
- Lennox reported Q3 2026 revenue of $1.6 billion, up 10% year-over-year, and revised full-year adjusted EPS guidance to $21.00-$21.50.

Lennox International CEO Alok Maskara said 75% of the company's revenue comes from selling directly to contractors, skipping the distribution channel, at Baird's 2026 Global Industrial Conference on November 10, 2026. Maskara presented alongside CFO Michael Quenzer, according to [Seeking Alpha](https://seekingalpha.com/article/4965939-lennox-international-inc-lii-presents-at-baird-2026-global-industrial-conference-2026?source=feed_all_articles).

## Maskara's Case for Lennox's Two Segments

[Lennox International](https://akta.pro/company-profiles/0007uxa/lennox-international) is a Richardson, Texas-based HVAC and refrigeration company founded in 1895, with about $5.1 billion in 2025 revenue and 17,000 employees, according to company records.

Maskara described Lennox as "a very healthy company, going into 2 segments, Home Comfort Solutions and Building Climate segments." He said Home Comfort Solutions is slightly larger than Building Climate Solutions, and that Building Climate Solutions "has had spectacular performance over the past 4 years and has grown substantially."

Maskara said most of Lennox's revenue comes from replacement, which he said makes the company resilient across economic cycles. He said the direct-to-contractor model applies to all Lennox-branded products, with sales direct to retail customers and to contractors in home comfort, bypassing what he called the standard two-step model.

Baird analyst Tim Wojs, who covers building products, introduced the session and noted Lennox's presence at the conference in prior years. Chelsey Pulcheon of investor relations attended.

## Lennox's Recent Deal and Leadership Moves

Lennox signed a definitive agreement in June 2026 to acquire Heat Controller, including the Comfort-Aire and Century brands, from Platinum Equity, expanding its distributor-led HVAC channel, according to akta.pro [company records](https://akta.pro/company-data). The deal was expected to close later in 2026.

In March 2026, Lennox entered the North American residential water heating market through a joint venture with Ariston Group, with dealer orders for Power Vent, Heat Pump and Top Connect water heaters beginning March 16, 2026, the same records show. Lennox also acquired Duro Dyne in January 2026 to expand parts and accessories access for its dealer network.

## Building Climate Leadership Change and Q3 Results

Lennox announced on November 2, 2026 that Joe Nassab will move to strategic advisor at the end of 2026, with Geoff Dethlefsen named president of Building Climate Solutions effective January 1, 2027, PR Newswire reported.

Lennox reported Q3 2026 revenue of $1.6 billion on October 28, 2026, up 10% year-over-year, with GAAP diluted EPS of $6.41, according to PR Newswire. Total segment profit fell 2% to $323 million, and the company revised full-year adjusted EPS guidance to $21.00-$21.50.

## Next Steps for Lennox International

Dethlefsen's appointment as Building Climate Solutions president takes effect January 1, 2027, and the Heat Controller acquisition was expected to close later in 2026 pending regulatory approvals.

## Companies in this story

- [Lennox International company profile](https://akta.pro/company-profiles/0007uxa/lennox-international) · website: http://www.lennox.com

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