# JAKKS Pacific and Alliance Entertainment Sign Exclusive Anime and VTuber Distribution Deal

> JAKKS Pacific and Alliance Entertainment signed an exclusive North American distribution deal for anime and VTuber products, excluding mass retail.

- Published: 2026-11-10T14:03:08+00:00
- Section: Partnerships
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-10/jakks-pacific-alliance-anime-distribution
- Source: [Stock Titan](https://www.stocktitan.net/news/JAKK/alliance-entertainment-and-jakks-pacific-team-up-to-take-anime-and-v-xq00izgrfoj8.html)

## Key takeaways

- Alliance Entertainment will distribute JAKKS Pacific's anime and VTuber product lines across North America, excluding mass retail.
- Alliance serves more than 35,000 retail and e-commerce storefronts and generates over $1 billion in annual revenue.
- JAKKS Pacific reported a 20% increase in third-quarter net sales to $254 million on its October 22, 2026 earnings call.

JAKKS Pacific and Alliance Entertainment announced an exclusive distribution partnership on November 10, 2026, covering JAKKS' anime and VTuber product lines across North America, excluding mass retail. [Stock Titan](https://www.stocktitan.net/news/JAKK/alliance-entertainment-and-jakks-pacific-team-up-to-take-anime-and-v-xq00izgrfoj8.html) reported the agreement, which pairs JAKKS' design, development and manufacturing with Alliance's retail and e-commerce reach.

## How the JAKKS and Alliance Deal Works

Under the agreement, Alliance will distribute JAKKS' anime and VTuber products throughout North America, with mass retail falling outside the exclusive distribution rights. Alliance operates as an entertainment commerce and collectibles platform generating more than $1 billion in annual revenue and serving more than 35,000 retail and e-commerce storefronts.

JAKKS brings the design, development and manufacturing behind its anime division and the relationships that go with it. Alliance brings a presence at major conventions and fan events, ties to retailers and buyers, and a team of collectors.

"We know anime, and we know what fans expect from the product," said Ariana Berman, VP of the Anime Division at JAKKS Pacific. "Alliance knows where those fans are, who the buyers are and how to show up for this community."

Jeff Walker, Chief Executive Officer of Alliance Entertainment, said: "What's exciting about anime and VTuber collectibles is the connection fans have with the characters and creators they follow." Tony Moyers, SVP Collectibles at Alliance Entertainment, said the company sees "significant opportunity in the anime and VTuber space."

## JAKKS Pacific's Recent Product and Sales Moves

On October 5, 2026, Stock Titan reported that JAKKS Pacific planned to debut its Doll Haus of Dread horror doll line at New York Comic Con, launching exclusively at Walmart and Walmart.com in Fall 2026 at $39.97 each.

On October 22, 2026, JAKKS Pacific reported a 20% increase in third-quarter net sales to $254 million on its earnings call, according to The Motley Fool. The company's free on board model represented over 75% of sales, and it paid a $0.25 quarterly dividend.

On November 3, 2026, American Banking and Market News compared JAKKS Pacific and Funko on analyst ratings, institutional ownership, earnings and valuation, noting a $57 target price for JAKKS Pacific.

## Where JAKKS Pacific Anime Products Will Sell

Alliance will place JAKKS' anime and VTuber lines across its retail and e-commerce channels in North America, with mass retail excluded from the exclusive rights. JAKKS Pacific's own site lists its product lines at [jakks.com](http://jakks.com).

## Companies in this story

- Jakks Pacific · website: http://jakks.com

---
News for Agent · https://newsforagent.com/llms.txt