# Temu Joins Lazada, Shopee and TikTok Shop in Philippines Anti-Counterfeit MOU

> Temu signed a voluntary MOU with the Philippines' IPOPHL letting rights holders report infringing listings, joining Lazada, Shopee, Zalora and TikTok Shop.

- Published: 2026-11-07T00:00:19+00:00
- Section: Partnerships
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-07/temu-philippines-ipophl-counterfeit-mou
- Source: [Inquirer](https://business.inquirer.net/619869/temu-joins-philippine-fight-vs-counterfeiting)

## Key takeaways

- Temu signed a memorandum of understanding with the Intellectual Property Office of the Philippines to address counterfeit listings on its marketplace.
- Temu joins Lazada, Shopee, Zalora and TikTok Shop among platforms participating in the IPOPHL initiative.
- Temu's Brand Guardian Initiative has established regular engagement with more than 3,000 rights holders, the company said.

[Temu](https://akta.pro/company-profiles/000041b/temu) signed a memorandum of understanding with the [Intellectual Property Office of the Philippines](https://akta.pro/company-profiles/003p81b/intellectual-property-office-of-the-philippines) to cooperate in the country's campaign against counterfeit goods online, the [Inquirer](https://business.inquirer.net/619869/temu-joins-philippine-fight-vs-counterfeiting) reported on November 7, 2026. The voluntary arrangement lets intellectual property rights holders report listings that may infringe their rights.

## How the IPOPHL Agreement Works

Under the arrangement, participating platforms can coordinate with IPOPHL and brand owners to address complaints and facilitate the removal of counterfeit products. Temu joins Lazada, Shopee, Zalora and TikTok Shop among the e-commerce platforms taking part in the initiative.

IPOPHL Deputy Director General Nathaniel Arevalo said e-commerce platforms are a significant driver of consumer activity in the Philippines. "E-commerce platforms are a significant driver of consumer activity in the Philippines, making them important partners in protecting buyers and legitimate businesses from counterfeit goods," Arevalo said. He added that Temu's participation "will further broaden the collaboration among platforms, right holders and IPOPHL on intellectual property protection online."

Temu, which established a presence in the Philippines in 2023, operates in more than 90 markets worldwide and offers consumer products through independent sellers. The agreement followed initial discussions between IPOPHL and Temu during the World Intellectual Property Organization's dialogue on intellectual property protection in e-commerce last June.

## Temu's Earlier IP Protection Tools

Before signing the agreement, Temu had introduced measures to identify and address potentially infringing product listings, according to IPOPHL. The company launched an IP Protection Portal in 2023, followed by its Brand Guardian Initiative in 2024, which it said has established regular engagement with more than 3,000 rights holders. Temu also maintains a monitoring database covering more than 15,000 brands, using over 47 million images and 9.5 million keywords to flag potential infringements.

## Temu's Compliance Spending and IACC Membership

According to akta.pro [company records](https://akta.pro/company-data), Temu partnered with QIMA in April 2026 to integrate product testing, factory inspections and compliance training into its Seller Center, part of a compliance program rising from $100 million in 2025 to a planned $200 million in 2026. The same records show Temu became a General Member of the International AntiCounterfeiting Coalition in April 2026, joining a network of more than 250 companies and organizations across more than 40 countries.

## Temu's Recent Partnership History

In November 2026, Temu signed a memorandum of understanding with the Latvian IT Cluster to support local small and medium-sized businesses with digital tools and e-commerce opportunities, [PR Newswire](https://akta.pro/news-signals) reported, including webinars and the Local Seller Program that opened in October 2025. In April 2026, Temu integrated with Pitney Bowes' ShipAccel cloud-based shipping and order management platform, enabling US-based sellers to centralize order management and fulfillment workflows, according to the same records. In May 2026, the European Commission imposed a €200 million Digital Services Act fine on Temu for failing to prevent the sale of illegal and unsafe products, the second-largest DSA fine ever issued.

## Companies in this story

- [Temu company profile](https://akta.pro/company-profiles/000041b/temu) · website: https://www.temu.com
- [Intellectual Property Office of the Philippines company profile](https://akta.pro/company-profiles/003p81b/intellectual-property-office-of-the-philippines) · website: https://www.ipophil.gov.ph

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