# Toei Adopts Generative AI Rules and Sets First Three Video Games for 2027

> Toei has drawn up generative AI rules and will release three original video games in 2027, starting with Hino in early 2027 on Steam.

- Published: 2026-11-06T08:51:24+00:00
- Section: Product Launches
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-06/toei-generative-ai-rules-2027-games
- Source: [Variety](https://variety.com/2026/tv/markets-festivals/kamen-rider-studio-toei-generative-ai-rules-2027-game-slate-1236941104/)

## Key takeaways

- Toei president Yoshimura Fumio said the studio has put generative AI rules in place and began using AI in film and video production this year.
- Toei Games will release Hino in early 2027, with Killa and Debug Nephemee following from spring 2027.
- Toei aims to raise the overseas share of its sales from 30% to 50% under its Toei New Wave 2033 plan.

Toei has drawn up rules for generative AI and started using the technology in film and video production, president and CEO Yoshimura Fumio said at the Taiwan Creative Content Fest in Taipei. The studio also set its first video game releases for 2027, [Variety](https://variety.com/2026/tv/markets-festivals/kamen-rider-studio-toei-generative-ai-rules-2027-game-slate-1236941104/) reported.

## Toei's AI Rules and 2027 Game Slate

Yoshimura said a dedicated team at [Toei](https://www.toei.co.jp) is testing how far AI can be used in actual content production, and the company is building a system that helps less experienced producers estimate budgets. "We have put in place rules for the use of generative AI, and from this year we have started using AI in our film and video production," he said. "We are already working on things like creating backgrounds with AI."

Toei's back-office departments use AI for routine tasks, data processing and internal queries, and the company is looking at applying it to creative supervision of IP merchandise. Yoshimura cited "Dreams of Violets," a 75-minute live-action feature made entirely with generative AI that was selected for the Tribeca Festival in June and was reportedly made by two creators for around $2,000. "I believe AI is not something that takes away jobs, but a tool that expands the possibilities of expression and business," he said.

Toei Games, the label launched this year for the company's 75th anniversary, will release "Hino" in early 2027, with "Killa" and "Debug Nephemee" following from spring 2027. All three are original titles from outside creators rather than adaptations of Toei IP, and will launch on Steam before rolling out to Nintendo Switch, PlayStation and Xbox. "We aim to bring game creators' talent on board over the long term as a new vein of IP creation, and make games the starting point for stories in place of novels and comics," Yoshimura said.

## Earlier Toei Moves on IP and Overseas Markets

In August 2026, eight major Japanese media companies including Toei, Shochiku and Kadokawa were set to pitch intellectual property for adaptation and remake rights at the Tokyo IP Market during TIFFCOM 2026, Variety reported. In July 2026, Toho and Toei were reentering the U.S. Market with revised strategies, shifting from releasing content already successful in Japan to simultaneous international releases and drawing on streaming growth, Nikkei Asia reported.

## AI Animation Tests Elsewhere

Anthropic's unreleased Fable 5.5 model reportedly generated a 66-second animation and interactive 3D scenes through code without external assets, [DoNews](https://www.donews.com/news/detail/1/6765435.html) reported on November 5, 2026. AI-tagged games on Steam rose from 1.2% in 2023 to 30.8% by mid-2026, [Pedaily](https://news.pedaily.cn/202611/571325.shtml) reported on November 4, 2026.

## Kamen Rider's Next Steps

Toei is expanding "Kamen Rider" in India after a deal with a local Disney-affiliated company, and is expanding live character shows in Taiwan with a local partner. The Kamen Rider Animated label, launched in April, teams Toei with Aniplex and Shirogumi on a new "Kamen Rider" property.

## Companies in this story

- Toei Company · website: https://www.toei.co.jp
- [Hasbro company profile](https://akta.pro/company-profiles/0000hzm/hasbro) · website: https://shop.hasbro.com
- [The LEGO Group company profile](https://akta.pro/company-profiles/0000zqg/the-lego-group) · website: http://www.lego.com

---
News for Agent · https://newsforagent.com/llms.txt