{"url":"https://newsforagent.com/news/2026-11-06/perry-ellis-liz-rodbell-group-president","markdown_url":"https://newsforagent.com/news/2026-11-06/perry-ellis-liz-rodbell-group-president.md","title":"Perry Ellis Names Liz Rodbell Group President","headline":"Liz Rodbell Joins Perry Ellis International as Group President, Reporting to CEO Oscar Feldenkreis","description":"Liz Rodbell becomes group president of Perry Ellis International, overseeing Perry Ellis, Original Penguin.","section":"Leadership","published_at":"2026-11-06T05:29:13+00:00","modified_at":"2026-11-06T05:29:13+00:00","author":"News Desk","key_takeaways":["Liz Rodbell was named group president of Perry Ellis International, a new post, and began this week in New York.","Rodbell reports to CEO and president Oscar Feldenkreis and oversees Perry Ellis, Original Penguin, Laundry by Shelli Segal and Rafaella.","Rodbell was most recently founder and principal adviser of LHR Advisors and earlier was president and CEO of Hudson's Bay from December 2023 to June 2025."],"companies":[{"name":"Perry Ellis International","is_primary":true,"profile_url":"https://akta.pro/company-profiles/0007mqb/perry-ellis-international","website":"http://www.pery.com"}],"source":{"publisher":"WWD","title":"Liz Rodbell Named Group President of Perry Ellis International","url":"https://wwd.com/business-news/markets/liz-rodbell-group-president-perry-ellis-international-1239402652/"},"other_sources":[],"tags":["Leadership","Perry Ellis International"],"body_markdown":"Liz Rodbell has been named group president of [Perry Ellis International](https://akta.pro/company-profiles/0007mqb/perry-ellis-international), a new post, and began this week in New York, [WWD](https://wwd.com/business-news/markets/liz-rodbell-group-president-perry-ellis-international-1239402652/) reported. Rodbell will oversee key lifestyle divisions and report to Oscar Feldenkreis, chief executive officer and president of the Miami-headquartered company.\n\n## Rodbell's Role and Prior Posts\n\nRodbell will be responsible for Perry Ellis, Original Penguin, Laundry by Shelli Segal and Rafaella, and will drive long-term strategic growth and brand elevation across the portfolio. Most recently she was founder and principal adviser of LHR Advisors. Before that she was president and CEO of Hudson's Bay from December 2023 to June 2025 and earlier was group president of Steve Madden from 2018 to 2022. From 2013 to 2018 she was president of Lord & Taylor and Hudson's Bay, and she joined Lord & Taylor as a dress buyer in 1985.\n\nFeldenkreis said he has known Rodbell for more than 15 years. \"She is a recognized powerhouse and widely respected leader in our industry,\" he said. \"Liz's command of product, brand equity and retail dynamics will be instrumental in executing our strategic vision, accelerating divisional growth, and continuing the elevation of our global portfolio.\"\n\nRodbell said Perry Ellis International holds an enduring position across men's and women's lifestyle categories. \"I look forward to partnering with Oscar, our divisional leaders, and the talented teams in New York and Miami to build upon the momentum of these iconic brands, strengthen our retail partnerships, and deliver compelling product strategies to today's consumer,\" she said. Rodbell said the company is having strong traction with its products and nice growth. \"Perry Ellis, the namesake of the company, is really driving tremendous business, and we want to grow the women's business,\" she said, adding that Original Penguin is unique in its international presence and has opportunities too.\n\n## Perry Ellis International's Brand Portfolio\n\nPerry Ellis International is a Miami-based designer, distributor and licensor of apparel, accessories and fragrances, according to akta.pro [company records](https://akta.pro/company-data). The records list George Feldenkreis as founder and chairman and date the company's founding to 1967, with a headcount range of 501 to 1,000. The same records describe a multi-brand portfolio of owned and licensed men's and women's brands distributed through US wholesale retailers and select international markets.\n\nThe company's [own announcements](http://www.pery.com) include the Original Penguin Spring 2026 Women's Golf & Racquet Collection, launched in April 2026 for golf, pickleball, padel and tennis, supported by a Miami Pickleball Club ambassador partnership. In March 2026 the company signed Wake Forest golfer and 2023 NCAA Champion Carolina Chacarra as an Original Penguin brand ambassador for the 2026 season.\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}