Frites Street Names Fasturtle Digital Marketing Partner as It Scales to 400+ Kitchens

Frites Street has selected Phoenix agency Fasturtle as its digital marketing and website support partner, covering the brand's website, search visibility, content and demand generation as it scales its chef and distributor footprint. EIN Presswire published the announcement on November 5, 2026. Frites Street's twice-fried Belgian-style frites are served in more than 400 restaurant locations nationwide.

What Fasturtle Will Run for Frites Street

Under the engagement, Fasturtle takes ownership of website support and performance, search engine optimization for both chef-facing and consumer-facing queries, content production, and paid and organic demand generation. The agency will also build tracking and reporting so Frites Street can see which markets, menus and channels produce qualified operator inquiries rather than raw traffic.

Frites Street reaches professional kitchens through a national distribution network that includes Sysco, US Foods, Shamrock Foods, Ben E. Keith, Chef's Warehouse, Nicholas & Co. and Peddlers Son, with nationwide redistribution through Dot Foods. Operators order the line in Arizona, Southern California, Chicago, Las Vegas, Utah and Texas. The company also runs a direct channel for Frites Street Seedless Oil and an education arm, French Fry University.

Fasturtle was founded in Phoenix in 2000 and is a certified Google Partner and an Inc. 5000 honoree. Flip Isard, Founder and President of Frites Street, said: "We built this company one chef at a time, and that only works if the person on the other end can actually find us and get a straight answer." Eric Olsen, Founder and President of Fasturtle, said: "Our job is to make sure that when a chef in Chicago or a distributor rep in Atlanta goes looking for a verified answer, Frites Street is the one they find, and that the company can see exactly where those conversations are coming from."

Frites Street's Seedless Oil and Funding Record

According to akta.pro company records, Frites Street launched its Seedless Oil line in 2025, transitioning all frying operations to 100% non-seed oil sourced from Del Llano Farms in Colombia, and established Del Llano Farms as a core raw materials supplier for proprietary Tropical High Oleic Oil. The same records show a July 2024 funding round of approximately $2.7 million, a September 2021 angel round of $1 million, and total funding of $3.7 million. The company was founded in 2014 and is headquartered in Scottsdale.

The report states that in December 2025 Frites Street became the first wholesale fry brand to earn the Seed Oil Free Certified seal after converting its entire operation to a non-seed, tropical high-oleic oil. Frites Street's product lineup includes twice-fried Belgian-style frites and gourmet potato products for professional chefs.