Bealls Debuts Happy Haul-idays Holiday Campaign Alongside New bealls Mobile App

Bealls Inc. launched Happy Haul-idays, a holiday campaign extending its For the Haul of It brand concept, on November 6, 2026. The Bradenton, Florida-based retailer said the campaign coincides with a new mobile app for its bealls banner. GlobeNewswire carried the announcement.

Inside the Happy Haul-idays Campaign

Happy Haul-idays is the first seasonal extension of the Haul It concept, which Bealls said will keep evolving over the next year. The holiday creative centers on a sing-along set to the tune of "Jingle Bells" that plays on the Bealls name and pronunciation, aimed at strengthening brand recall among existing and prospective guests.

"What makes holiday shopping at Bealls distinctive is the mix of name brands, unexpected finds and value that lets guests uncover gifts they might not have thought to seek out," said Leana Less, senior vice president of marketing at Bealls Inc. "Happy Haul-idays brings some fun to that experience and invites everyone to join in the hunt this season."

The new bealls mobile app is described by the company as the next phase of its guest engagement and loyalty strategy, connecting shopping across channels. Bealls Rewards members can get a $5 Bonus Reward after their first in-app purchase, plus free shipping on a first app purchase of $49 or more. The For the Haul of It platform is built around off-price discovery of name brands, unexpected finds and value, and spans the bealls, Bealls Florida and Home Centric banners.

Bealls' Store Footprint and Payment Moves

According to akta.pro company records, Bealls partnered with Flexa in October 2025 to enable cryptocurrency payments in more than 660 stores across 22 states. The same records list a 2025 plan to open 20 new stores and a November 2021 selection of Berkshire Grey robotic solutions to automate fulfillment across distribution centers.

Earlier Campaign and Expansion Steps

Bealls launched its first-ever national brand campaign, For the Haul of It, on October 9, 2026, targeting shoppers discovering the retailer as it operates 650 stores across 23 states, FinancialContent Business Page reported. In August 2026, Chain Store Age reported that Bealls plans to open 25 new stores across 12 states in fall 2026 and spring 2027, including a first entry into Michigan. Retail Dive reported that month that Bealls planned 13 new store locations across six states that fall and had expanded its New York City buying office.