# Vollrath Appoints Fred Fritchen as Director of National Accounts to Lead Strategic Sales

> The Vollrath Company has appointed Fred Fritchen as director of national accounts, tasking him with leading the strategic sales team and growing key customer relationships.

- Published: 2026-11-04T16:08:09+00:00
- Section: Leadership
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-04/vollrath-fritchen-director-national-accounts
- Source: [EIN Presswire](https://www.einnews.com/pr_news/954481848/the-vollrath-company-announces-fred-fritchen-as-director-of-national-accounts)

## Key takeaways

- Fred Fritchen joined The Vollrath Company as director of national accounts, leading the strategic sales team.
- Larry Deutsch, senior director of sales, said Fritchen brings foodservice experience and strategic account leadership.
- Vollrath, founded in 1874 and headquartered in Sheboygan, Wisconsin, serves commercial foodservice operations worldwide.

The Vollrath Company has appointed Fred Fritchen as director of national accounts, a role in which he will lead the strategic sales team and oversee the company's national account strategy. [EIN Presswire](https://www.einnews.com/pr_news/954481848/the-vollrath-company-announces-fred-fritchen-as-director-of-national-accounts) announced the appointment on November 4, 2026.

## Fritchen's Sales Leadership Mandate

Fritchen joins [The Vollrath Company](https://akta.pro/company-profiles/0009i4g/the-vollrath-company) with experience in the foodservice industry and a record of building customer partnerships, leading strategic growth initiatives and helping organizations create value for major national account customers and channel partners, according to the announcement.

In the role, Fritchen will focus on strengthening key customer relationships, identifying opportunities for growth and aligning strategic sales efforts with the needs of Vollrath's customers. He will lead the strategic sales team and oversee the company's national account strategy.

Larry Deutsch, senior director of sales, said: "Fred brings a strong combination of foodservice experience, strategic account leadership and a proven ability to build lasting customer relationships." Deutsch added that Fritchen's experience and leadership will be valuable as the company continues strengthening strategic customer partnerships and identifying growth opportunities.

Vollrath was founded in 1874 and is headquartered in Sheboygan, Wisconsin. The company manufactures foodservice equipment and smallwares for the commercial foodservice industry, serving restaurants, healthcare, education, convenience stores, supermarkets and institutional foodservice operations worldwide.

## Vollrath's Product and Community Record

According to akta.pro [company records](https://akta.pro/company-data), Vollrath was founded in 1874 and is one of the oldest continuously operating manufacturing companies in Wisconsin, with more than 150 years of operation. The same records list 17,000 products in its portfolio and describe the company as woman-owned and operated by five women: Danielle Kohler, Leslie Kohler, Hilary Hawley, Winter Kohler Wilhelm and Torri Hawley, representing the sixth and seventh generations of family ownership.

The records also list partnerships with Fresh Meals On Wheels of Sheboygan County, the American Cancer Society Road America Run/Walk and Nourish Farms. Vollrath's product launches in 2026 included humidity-controlled hot food display cases in March and a multi-product showcase at the National Restaurant Association Show in Chicago from May 16 to 19.

## Vollrath's 2026 Product Rollouts

The company introduced new induction ranges and a 4-quart induction rethermalizer/warmer in 2026, extending its flameless induction cooking and holding line into smaller-footprint formats. The March launch covered 3-pan, 4-pan enclosed and self-serve open-front display case models with integrated fan systems, dual heating zones and UL/NSF 4 certification, developed in response to customer requests.

## Companies in this story

- [The Vollrath Company company profile](https://akta.pro/company-profiles/0009i4g/the-vollrath-company) · website: http://vollrathcompany.com

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