# GoWish Tops 20 Million Registered Users Worldwide, With Nearly 1.5 Million in the UK

> GoWish surpassed 20 million registered users worldwide, with nearly 1.5 million in the UK and more than 10 million in the US, the company said.

- Published: 2026-11-04T08:07:44+00:00
- Section: Expansion
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-04/gowish-20-million-registered-users
- Source: [news.cision.com](https://news.cision.com/gowish/r/nearly-1-5-million-registered-uk-users-on-gowish-as-wishlist-app-passes-20-million-worldwide,c4419693)

## Key takeaways

- GoWish has surpassed 20 million registered users worldwide, with nearly 1.5 million in the United Kingdom.
- The United States is GoWish's largest market, with more than 10 million registered users.
- GoWish was downloaded 2.8 million times in October and users added 21.7 million wishes that month.

GoWish has surpassed 20 million registered users worldwide, with nearly 1.5 million in the United Kingdom and more than 10 million in the United States, the company said in a [news.cision.com](https://news.cision.com/gowish/r/nearly-1-5-million-registered-uk-users-on-gowish-as-wishlist-app-passes-20-million-worldwide,c4419693) announcement on November 4, 2026. GoWish is a Copenhagen-based social wishlist platform where users save and share gift ideas, earning revenue mainly through affiliate commissions.

## GoWish's UK Base Nears 1.5 Million

The US is GoWish's largest market, accounting for more than half of its global user base, according to the announcement. GoWish was downloaded 2.8 million times in October alone, and users worldwide added 21.7 million wishes through the app's product recommendations that month.

"It's pretty incredible to think about. We've always believed our product had potential beyond Denmark, but seeing it become part of everyday life for so many people across different countries is something truly special," said Casper Ravn-Sørensen, chief growth officer and co-founder of [GoWish](https://akta.pro/company-profiles/00k7pih/gowish).

GoWish and its Danish counterpart, Ønskeskyen, are among the most downloaded free apps in the Lifestyle category in the UK, United States and Sweden, the company said, with Ønskeskyen also ranking among the top apps in that category in Denmark and Norway. Ravn-Sørensen said GoWish expects to welcome another 5 million new users in the months leading up to Christmas.

## GoWish's Funding and US Subsidiary

GoWish raised a $15.5 million private equity round led by the Weco family office in August 2026, according to akta.pro [company records](https://akta.pro/company-data). The same records show GoWish reinvested DKK 29.2 million into the business during 2025 against a DKK 6.2 million net loss, and established a wholly-owned US subsidiary, GoWish Inc., incorporated in Delaware. GoWish participates in the Amazon Services LLC Associates Program, earning commission when users click product links on the platform.

## GoWish's Path to 20 Million Users

In July 2026, GoWish published its 2025 Annual Report alongside a visual redesign and user experience overhaul aimed at supporting international expansion, particularly in the US market, FinancialContent Business Page reported. In August 2026, GoWish received a DKK 100m investment, about EUR 13.4m, from family office Weco and former EQT partner Mads Ditlevsen alongside other new investors, FinancialContent Business Page reported. Bloomberg reported the same month that GoWish reached a valuation of more than $200 million in a funding round of approximately $15.5 million, with 18 million users at the time.

## GoWish's Christmas User Target

GoWish expects to add another 5 million users before Christmas, the company said.

## Companies in this story

- [GoWish company profile](https://akta.pro/company-profiles/00k7pih/gowish) · website: http://onskeskyen.dk

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