{"url":"https://newsforagent.com/news/2026-11-03/sundari-silks-mathappu-deepavali-collection","markdown_url":"https://newsforagent.com/news/2026-11-03/sundari-silks-mathappu-deepavali-collection.md","title":"Sundari Silks Launches Mathappu Deepavali Collection","headline":"Sundari Silks Debuts Vintage-Inspired Mathappu Saris for Deepavali at Adyar Store","description":"Sundari Silks launched its Mathappu Deepavali collection at its Adyar store, with about ten vintage-inspired designs priced between ₹18,000 and ₹25,000.","section":"Product Launches","published_at":"2026-11-03T00:37:28+00:00","modified_at":"2026-11-03T00:37:28+00:00","author":"News Desk","key_takeaways":["Sundari Silks launched its annual Mathappu Deepavali collection at its Adyar store in Chennai.","The collection has around ten designs priced between ₹18,000 and ₹25,000.","Managing partner Manmohan Ram said the vintage theme came from his wife's idea for a timeless collection."],"companies":[{"name":"Sundari Silks","is_primary":true,"profile_url":"https://akta.pro/company-profiles/005ebvk/sundari-silks","website":"https://sundarisilks.com"}],"source":{"publisher":"New Indian Express","title":"Sundari Silks launches Mathapu collection for Deepavali","url":"https://www.newindianexpress.com/cities/chennai/2026/Nov/02/sundari-silks-launches-mathapu-collection-for-deepavali"},"other_sources":[{"publisher":"Fashionnetwork","url":"https://ww.fashionnetwork.com/news/Loro-piana-introduces-atelier-concept-at-madison-avenue-flagship,1877139.html"},{"publisher":"WebWire","url":"https://www.webwire.com/ViewPressRel.asp?aId=363152"}],"tags":["Product Launches","Sundari Silks"],"body_markdown":"Sundari Silks launched its annual Deepavali collection, Mathappu, at its Adyar store in Chennai, with around ten vintage-inspired designs priced between ₹18,000 and ₹25,000. The New Indian Express [reported](https://www.newindianexpress.com/cities/chennai/2026/Nov/02/sundari-silks-launches-mathapu-collection-for-deepavali) the launch on November 2, 2026.\n\n## Inside the Mathappu Launch at Adyar\n\nThe Adyar store was decorated with rangolis, flower hangings and diyas for the event, and a singer performed. Previous Mathappu collections drew largely on festival-themed elements; this year's line revisits traditional colours, prints and designs with a contemporary treatment.\n\nManmohan Ram, managing partner of [Sundari Silks](https://akta.pro/company-profiles/005ebvk/sundari-silks), said the idea came from his wife, who wanted to explore a vintage theme and put together a collection that would be \"timeless.\" He said matching the original aesthetic to current tastes took experimentation: \"Some of the colours popular back then are not in fashion right now, and the combinations are also very bright. So, we had to find a middle ground and see which vintage colours would work even today.\"\n\nRam framed the collection as a way to draw younger shoppers: \"Vintage saris never go out of fashion. You can wear them at any point in time, and they always look good when styled right. The idea is to bring back the appeal of vintage saris and encourage younger customers to experiment with them.\" The store also displayed its Chitram collection, showing hand painting, screen printing, digital printing, hand block printing, embroidery and traditional weaving. Visitor Kavitha M said the brand \"stood out for their class and sophistication rather than following every passing trend\" and that the collection would stay relevant beyond the festive season.\n\n## Sundari Silks' Retail and Online Reach\n\nAccording to akta.pro [company records](https://akta.pro/company-data), Sundari Silks runs a Shopify-powered e-commerce storefront with multi-currency pricing in USD, EUR, GBP and INR and free international delivery on orders above INR 25,000. The same records list three retail showrooms, in Chennai's T. Nagar and Adyar and Mumbai's Vile Parle East, and an Athirshtam sub-brand of pure silver jewellery priced from $35 to $350+.\n\n## Loro Piana and Hugo Boss Launches\n\nLoro Piana unveiled Loro Piana Atelier at its Madison Avenue flagship in New York on October 20, 2026, an appointment-only space for garment care, repairs and textile heritage, [Fashionnetwork](https://ww.fashionnetwork.com/news/Loro-piana-introduces-atelier-concept-at-madison-avenue-flagship,1877139.html) reported. HUGO launched a menswear and womenswear capsule with Entire Studios on October 21, 2026, sold at selected HUGO locations, hugo.com and wholesale partners, according to [WebWire](https://www.webwire.com/ViewPressRel.asp?aId=363152).\n","publisher":{"name":"News for Agent","url":"https://newsforagent.com"}}