# Red Coral Universe and The Basketball League Expand Media Partnership to Linear TV and Streaming

> Red Coral Universe expands its Basketball League media partnership, adding linear TV and ad inventory to a streaming platform.

- Published: 2026-11-03T07:21:16+00:00
- Section: Partnerships
- Author: News Desk
- URL: https://newsforagent.com/news/2026-11-03/red-coral-universe-tbl-linear-tv
- Source: [PRLog](https://www.prlog.org/13180760-the-basketball-league-and-red-coral-universe-expand-partnership-to-bring-tbl-basketball-to-linear-tv.html)

## Key takeaways

- Red Coral Universe and The Basketball League expanded a media distribution partnership to bring TBL games to linear television, regional sports networks and global streaming.
- Initial TBL television programming is expected within 30 to 45 days, with broadcast schedules to be announced upon confirmation.
- RCU reports more than 230,000 streaming viewers across its platform, where TBL's existing game archive is already available.

The Basketball League and Red Coral Universe expanded their media distribution partnership to bring TBL basketball to linear television, regional sports networks and global streaming platforms, [PRLog](https://www.prlog.org/13180760-the-basketball-league-and-red-coral-universe-expand-partnership-to-bring-tbl-basketball-to-linear-tv.html) announced on November 3, 2026. Red Coral Universe, founded by entertainment executive Larry Meistrich, already carries TBL programming on its streaming platform.

## How the TBL Distribution Deal Works

[Red Coral Universe](https://akta.pro/company-profiles/003p8c4/red-coral-universe) distributes sports programming through MSG Networks, Right Now TV, the National Low Power TV Network and KNXT. TBL programming is anticipated to expand across these outlets as individual network placements are finalized, with initial television programming expected within 30 to 45 days. Broadcast schedules and viewing information will be announced upon confirmation.

TBL programming is already available through RCU's streaming platform on Roku, Amazon Fire TV, Apple TV, Chromecast, Android devices and the web. RCU reports more than 230,000 streaming viewers across its platform, and TBL's existing game archive is available there.

Evelyn Magley, CEO of TBL, said the partnership "represents an important step forward for The Basketball League and the opportunities we are creating for our players, teams, and communities." Meistrich said the two sides are combining "traditional television distribution with global streaming and innovative advertising opportunities."

The partnership also creates new advertising and sponsorship opportunities across television programming, streaming audiences and team websites. The agreement was brokered through Chris Ogeneski of Corvid Partners, Fisnik Bizati and Quinn Meistrich of Red Coral Universe, and Cam Avery of Hidden Icon.

## Red Coral Universe's Streaming Scale

According to akta.pro [company records](https://akta.pro/company-data), Red Coral Universe is a privately held AVOD platform founded in 2019 and headquartered in Ramsey, with an estimated 150,000 unique users across 76 or more countries and more than 10,000 hours of content spanning independent films, TV series, sports and music. The same records list a headcount range of 11 to 50 and a revenue estimate under $1 million. The Women's Football Alliance streams content exclusively on Red Coral Universe, and Big Lettuce Entertainment features as a channel on the platform.

## Other Sports Media Rights Deals

Perfect Game announced a media rights partnership with Minority Prospects on November 2, 2026, under which Minority Prospects will broadcast select Perfect Game events across its social media, [PR Newswire](https://www.prnewswire.com/news-releases/perfect-game-announces-media-rights-partnership-with-minority-prospects-302926421.html) reported. DIRECTV and DAZN announced a multi-year agreement on October 26, 2026, to carry local games of the Cleveland Cavaliers, Indiana Pacers, Memphis Grizzlies, Minnesota Timberwolves and San Antonio Spurs for DIRECTV and U-verse customers, [PR Newswire](https://www.prnewswire.com/news-releases/directv-and-dazn-bring-cleveland-cavaliers-indiana-pacers-memphis-grizzlies-minnesota-timberwolves-and-san-antonio-spurs-to-directv-and-directv-for-business-customers-in-nba-team-territories-302919682.html) reported.

## What Comes Next for TBL Programming

As TBL prepares for its 2027 season, additional network announcements and programming details will follow as distribution arrangements are confirmed, according to the announcement. The league's website is thebasketballleague.net.

## Companies in this story

- [Red Coral Universe company profile](https://akta.pro/company-profiles/003p8c4/red-coral-universe) · website: https://www.redcoraluniverse.com

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